Nadia Rahavaya’s STAR Project Analysis
Nadzeya Rahavaya
Business Marketing Project Analysis MKT2213
Use these question prompts to turn your academic projects and larger assignments into clear, impactful examples for interviews, cover letters, or applications. Each section follows the STAR format to help you explain what you did, how you did it, and what impact you made.
1. SITUATION: Setting the Scene
Provide a snapshot of the project.
- Project/Assignment Title
- Course or Context
- Type of Marketing Project: (e.g., digital strategy, branding campaign, influencer outreach)
- Individual or Group Project
- Brief Overview (2–3 sentences): What was the business problem or opportunity you were addressing?
2. TASK: Defining Your Role
Explain your objectives and responsibilities.
- What was the main goal? (e.g., generate leads, increase awareness, improve engagement)
- Who was your target audience? Describe their demographics, preferences, and behaviors.
- What were you expected to deliver or achieve? Outline any specific deliverables or outcomes.
3. ACTION: How You Tackled It
Describe the strategies, tools, and process you used to meet your goals.
- Which marketing strategies did you implement? (e.g., social media, SEO, content marketing)
- What tools or platforms did you use? (e.g., Hootsuite, HubSpot, Google Analytics, Canva)
- How did you learn to use them?
- How did you apply the data or insights from them?
- Did you conduct any research?
- If yes, what methods did you use? (e.g., surveys, competitive analysis, SWOT)
- How did research shape your strategy?
4. RESULT: Showcasing the Impact
Highlight the outcomes of your project.
- What changed as a result of your work? (e.g., increased engagement, more traffic, better insights)
- How did you measure success? (e.g., metrics, KPIs, audience feedback)
- What did you learn or improve? Any new skills or key takeaways?
5. REFLECTION: Applying Your Experience to the Real World
Connect your project to marketing careers and continuous improvement.
- How does this project reflect what marketers do in industry?
- Which job-ready skills did you develop? (e.g., collaboration, analytics, copywriting, campaign planning)
- What would you do differently next time? (If given more time, budget, or team support)
6. INTERVIEW PREPARATION:
Use your project analysis to prepare for common behavioural interview questions:
- Tell me about a time you worked on a marketing campaign.
- Describe a situation where you used data to guide marketing decisions.
- How do you evaluate whether a marketing strategy is working?
Final Tip:
Keep this completed file handy when preparing for interviews or updating your resume. It’s a powerful way to demonstrate your marketing mindset, problem-solving skills, and hands-on experience.
About the author
Nadzeya (Nadia) Rahavaya is a dedicated partial load professor and communications specialist with extensive experience in post-secondary education, career advising, and equity-driven program development. She holds Master’s (Honours) and Bachelor’s (Honours) degrees in Linguistics from Belarusian State University, along with certification in Business Analysis (Honours) from Red River Polytechnic. Nadia has designed and delivered engaging courses in career development, workplace skills, and communications, tailoring her approach to meet the needs of both domestic and international students. Her passion for empowering students extends beyond the classroom through her work mentoring students, collaborating with industry partners, and fostering inclusive environments. Committed to opening doors and elevating potential, Nadia continues to inspire and support the next generation of learners.
