5 Marketing and Branding

Marketing and branding

When it comes to marketing, the Carib beer has a unique look of its own. When you see the beer, you can automatically tell its Carib. The logo of the beer is bright yellow and blue. The brand made the logo those two colours for a reason. Since the beer was founded and created In the Caribbean, the yellow in the logo represents the sun. The blue in the logo represents the colour of water. If you have been to the Caribbean,  or if you have at least seen pictures, videos, or any type of advertisements on how beautiful it is, then you will know how bright the sun is and how blue the water is.. The beer will either come in a clear bottle or a dark bottle. The difference between the dark bottle and the light bottle is that the light-coloured bottle is premium, and it would be labeled as premium on the front. The bottle that is dark is the original and it would not say anything on the front except the Carib name with the world Lager underneath and the drink’s alcohol percentage. When it comes to marketing, the primary audience for the brand is mostly the Caribbean culture. The brand is not as well-known as other companies like Budweiser or Corona. The Carib brand is only big in the Caribbean islands. When you travel or visit places in the Caribbean, that is when you will see more advertisements about the brand because the company tries to target people from that culture and area around the world.