Modern Era

The beer Carib has been around for ages. With that in mind, all the years the beer has been around it started to create many trends in its culture. The beer Carib with all its success started to motivate a lot of other beer companies in the Caribbean culture to excel their beer companies to make them great and successful like the Carib brand. The beer has one of the biggest success with beer in the Caribbean. With its highly quality of ingredients to make in taste good and with its affordable cost. In week 9 the content covers many aspects of beer and the different ways milestones, branding. When it comes to milestones, the beer Carib carries many. The beer Carib was one of the most popular, successful and dominant beer brands. The beer has been around for more than half a century and yet not many beer companies within the Caribbean can hold up with a true competitor. Carib has always been driven by ambition and a business philosophy built on delivery of this Trinbagonian beer to the world. When it comes to branding with Carib, they are a brand like no other. The company brings a lot to the table with their company. The purpose of the Carib Lager was to create a acholic beverage that is directly in keeping within their objective of building a portfolio of global beverage brands and continuing to satisfy the consumers demand for refreshments. Since 1950, Carib has been a bona fide thirst quencher and a symbol for everything quintessentially Caribbean energy and warmth that are briefly tempered by a cool sea breeze. The brand brings happiness, positivity, and a bright display of colour. Even though this brand carries many features, the brand is balanced. The Carib brand is balanced because it carries a full body and distinctively smooth lager that takes refreshing to another level. Once you have been to the Caribbean or you come from a Caribbean background, you will see Carib everywhere. From posters to advertisements or even a sponsorship of some sort, you will see the brand and how big the development is. The brand brings bright colours to represent the Caribbean and how bright the Caribbean can be. Carib uses many colours to bring attention to customers or anyone learning about the beer. Two main colours you will come across is yellow and blue. Reason why is because yellow represents the colour of the Caribbean sun and blue represents the blue Caribbean ocean.