This is the idea that embeds the fear of the natural process of ageing. It creates shame and the fear of getting older and by this a lot of companies are able to sell their anti-aging products which can make its way into the market like anti-wrinkle cream, botox injections to prevent signs of aging and has grown into one of the biggest markets worth billions of dollars. Products like these ensure that women stay youthful. This plays a part in sport where it is suggested for elders to stay active and by doing this they are choosing a natural alternative rather than beauty products. Still as Pike suggests by pushing elders to stay active prevents elders from becoming a burden on society, therefore, although these options may carry some form of benefit as women would prefer to look young and feel beautiful these are still ways of creating social control within society that do not always serve with genuine solutions.

I chose this picture of two elders working in the garden as this represents how gardening is perceived as an elderly activity, but it can be seen as much more than that as gardening conveys many beneficial outcomes for them as it helps elders find joy in the little things, by being outside in the sun as it also offers low-impact movement and another alternative to staying active which can reduce arthritis. This also benefits their mental heath by giving them the independence to do something on their own without having to feel like they need the assistance by others which helps them feel like they do and accomplish things on their own which can be a quite challenging factors as you get older that it is perceived that as you age you need the help in order to do things. Gardening is one of those things that elders can archive on their own and gain a sense of fulfillment.

What is meant by the statement sport can help aging people to simultaneously “accept and resist the aging process” this means that although elders may face the effects of aging it doesn’t mean that they are incapable of engaging in sport or activities that serve to benefit them. Although they may face some motor decline they are still able to take part in activities that can offer them a sense of well-being as aging does not make them unable to participate in sport nor does not limit their ability to still be able to be active. This pushes against the social expectation that elders are too delicate and brittle but shows they are still capable of being active which helps them naturally stay youthful as it makes them feel good about themselves, feel fit and get their bodies moving instead of just being viewed as couch potatoes which is a common ageist stereotype.

Evaluating the second ad we see how women push against the pains of be a women and that no matter what women are seen as unstoppable which being a women myself I can relate to this. It sends the message of women empowerment that no matter what having kids, experiencing the the natural pains of a women that it does not stop you from pushing through the challenges that life brings but to push through and to be motivated by moving your body and choosing to stay and be healthy because women can have and do it all.

I also seen this in other aspects such as certain products being feminized such as botox products and anti-aging creams that offer women the opportunity to look younger and with all the advertisements I can agree that it works to get women on wanted to buy and use the creams and also get botox treatments. I think society has made women believe that in order for them to be beautiful it requires them to look younger instead of them embracing their natural aging process.