7 Chapter 7 – How to Draft the Case
HOW TO DRAFT A CASE
What do I do now?
Stop Thinking. Start Doing.
Marc Randolph
Use the following format to develop your written case study:
HOW TO DRAFT THE CASE
Once you have gathered the necessary information, a draft of your analysis should include these general sections. Still, these may differ depending on your assignment directions or your specific case study:
1. Introduction
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- Identify the key problems and issues in the case study.
- Formulate and include a thesis statement summarizing the outcome of your analysis in 1–2 sentences.
2. Background
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- Set the scene: background information, relevant facts, and the most critical issues.
- Demonstrate that you have researched the problems in this case study.
3. Evaluation of the Case
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- Outline the various pieces of the case study that you are focusing on.
- Evaluate these pieces by discussing what is working and what is not working.
- State why these parts of the case study are not working well.
4. Proposed Solution/Changes
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- Provide specific and realistic solution(s) or changes needed.
- Explain why this solution was chosen.
- Support this solution with solid evidence, such as:
- Concepts from class (text readings, discussions, lectures)
- Outside research
- Personal experience (anecdotes)
5. Recommendations
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- Determine and discuss specific strategies for accomplishing the proposed solution.
- If applicable, recommend further action to resolve some of the issues.
- What should be done, and who should do it?