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Section One: The Fundamentals

A) Keywords

Exercise 1:

Provide a brief definition of one of the padlet keywords for this week.

The Third Age is typically found in people at retirement age who have much more free time to explore their interests and travel because of the stereotypical health and mobility decline that comes with age (the fourth age). It is commonly found that people may need some accessibility aid but not enough to warrant them being a burden, such as needing a mobility aid but not a support care worker. It is highlighted as the time to improve physical activity to ensure the fourth age is not as burdensome to those around them.

B) The Social Significance of Aging in Sport

Exercise 2: Notebook Prompt

How is old age popularly represented today? Find an image online that you think exemplifies one defining attitude towards old age and paste in your notebook below with a brief explanation of what this image means to you.

Old age is popularly represented as the individual being weak, frail, and needing to be taken care of. There is a concept or belief that once you reach a certain age, there will be a decrease in motor and cognitive function. While that is statistically proven to be true, that is not the case for everyone and the age of being to need more social and physical support is never the same. I believe once the elderly ask for aid, there is a social belief that they are completely disabled. There is a particular all-or-nothing concept to ageing. You either are completely able-bodied or you are disabled and need aid for everything and there is no in-between. Old age is looked down upon as a representation of need and aid, which is a disappointing image because it is not true. Also, those who have needs are not a burden on society and I wish and hope one day there will be a more positive light on asking for help in a society that values independence over the community.

Life Alert HELP ad | Life Alert ad featuring Dr. C. Everett … | Flickr

 

 

Exercise 3: Notebook Prompt

What does the article (referencing another study by Dionigi) mean by its statement that sport can help aging people to simultaneously “accept and resist the ageing process” (572)? Respond by audio or text and find paste two images sourced online into your notebook showing how sport might help aging people to both accept and resist the aging process.

What Are the Benefits of Exercise on Aging?

Accept: Moving your body in gentle ways to improve flexibility such as yoga.

 

The Art of Aging

 

Resist: The concept of the more you exercise the longer you will be “healthier” and hold onto your youth longer.

Exercise 4: Notebook Prompt 

Who are the groups less likely to have extensive opportunities to take part in sports, according to Pike? How does privilege factor into aging and sport? (200 words max)

  1. Women who are in caretaker roles. Such as parents and caretakers of parents or disabled individuals. This is because they have such little personal time and the little time they have would not prioritise exercise.

 

2. Disabled people may not have the finances for a personal trainer and access to places that would have disability-friendly exercise machines. They may also not have the bodily function to perform physical activity. However, they will be viewed as lazy or not willing enough to “better” their health, even though they may not have the resources available to them or the physical ability.

 

3. Minority communities may not also have the resources or finances to have access to sports, as they can be very expensive. Also, people may have multiple jobs or need to care for people and not have the time and access to sports or exercise. Many people of colour have fewer opportunities and sports are considered a privilege, often accessed by white communities.

 

Exercise 5: Padlet Discussion 

Why do you think age discrimination is “reported more than any form of prejudice” with older people presented as a threat to social values and interests? Feel welcome to use video in your responses. Paste your comments (or transcript of your video) below!

I believe age discrimination is reported frequently because it can happen to anyone of any race and gender. Age is something that intersects with everyone’s life, no matter their position, gender, colour of their skin, etc. It is common because it does not discriminate, ageing will happen to everyone, so it would be reasonable to assume that many groups are commenting on ageism. I think ageism is subtly commented on and many people assume things about the older generations that may not reflect their specific abilities or wishes. People assume that once a person ages, they immediately become disabled and can no longer do anything to contribute to society. Not only does this opinion reflect the harmful stereotypes of the elderly, but also the assumed burden of disabled people on society. People see the disabled and elderly as people who need to be taken care of and in a very independent and individualistic society, that is seen as a burden. The dismissal and rejection of the older generations are very clear through actions and verbal abuse. Therefore, it is more obvious and can be reported en masse.

B) Older Women and Sport

Exercise 6: Notebook Prompt 

What differences do you see in these ads? Which one is more inclusive? How is age represented or not represented in each?  Answer these questions in your notebook.

While the Nike ad includes various genders, races, sizes, and religions, it only highlights those in their “prime”. There was little to no representation of any older person participating in sports or having athletic skills throughout the advertisement. Age is not represented throughout the Nike commercial, other than children or young adults to adults. It represents the idea that sports are equipped to be participated in only by a chosen age group who will perform well.

This Girl Can- Me Again, advertisement highlighted women of all ages, races, sizes, and bodily abilities. They represented women with disabilities, women with children, mothers, younger women, the elderly, those who need motivation and the motivators. It shows that any woman of any size, age, or ability could get out and do any sport. They also focused on different activities and activity levels, such as recreational sports and home exercises. Age is not represented as a burden, nor that sports are inaccessible to the older generation. There were moments when people used additional aid to enter the water! It highlighted how sports are for everyone, no matter what. This Girl Can advertisement was more inclusive than the Nike commercial.

Exercise 7: Notebook Prompt

In her article, “Assessing the sociology of sport: On age and ability,” Elizabeth Pike references a “trend towards a ‘feminisation of ageing’, with many women living longer than men” (573).  Do you agree that aging has been “feminized” in this way? How?  Answer these questions in your notebook.

 

Yes, I believe ageing has been feminised in a very misogynistic way. In a traditional belief, women need to be cared for and provide services to the family, but stay at home. There is a certain expectation from the elderly as well, stay out of the way and not burden those who are providing for them. I believe because there are more elderly women than men, the stereotype of women needing to be cared for translates into the age of any elderly person. The feminisation of ageing is caused by the harmful beliefs that women need to be cared for and are a burden to society in general, no matter the age.

Section Three: Module Mini Assignment

“The Great Peterborough Pickleball Debacle” Case Study
Using the Pike article in Section One as a reference, analyze popular depictions/discussions/critiques of pickleball as a “sport trend” that has proved enormously appealing to older segments of the population.
1) Describe the problem as you understand it. Read this article for background and source two  other media /social media pieces.
2) Leaving aside the clear issues with process and priorities, consider how the older pickleball athletes/advocates are represented in the media/social media discussions of the issue. Is ageism a factor in these representations? Where do you see a neoliberal agenda around aging at work in these stories (provide examples and refer back to the Pike article for guidance). Include any images you think may be relevant?  (300 words)
Worth: 5%
Due: April 15th along with module work
Pickleball is a great sport for those part of the “Third Age Society” referenced in Pike’s article, those recently retired and want to maintain their health before their age catches up to them. It is a sport that encourages physical activity without it being demanding, too competitive, and easier on the joints than other sports. Pickleball is a low-impact sport that does not require as much range of motion as other sports, it is usually played underhand, so you will not strain your shoulder muscles, you do not have far to walk and there is often no running involved. The court is smaller, so people need not move far to hit the ball. This is ideal for those who want to get outside and remain active, even when they may move slower or have joint issues. It encourages continued movement without too much demand or strain on the body. This sport also requires multiple people or teams to play, which encourages socialisation for retired individuals. The social aspect of pickleball may also serve as a great encouragement for those who have none. As Pike mentioned, many older women have no external encouragement to remain active, but the team and companionship provided in pickleball may be a good way to find that encouragement within their community.

Also, while pickleball certainly can be competitive, there are many recreational teams or people who play for fun. It is commonly viewed as a casual sport with fewer demands over highly competitive sports that may be daunting for those who want to maintain their physical ability. As Pike states in her article, there is often a demand for older people to maintain their societal expectations of not being a burden, and pickleball demonstrates a sweet spot for remaining physically active without straining the body. Pickleball is also not an expensive sport, you can obtain an inexpensive paddle and go to a public court without breaking the bank, which is ideal for those living on a retirement pension. Overall, it is a wonderful balance of maintaining athleticism without straining or putting too much pressure on the joints, as pickleball does not require much movement or range and offers social support.

  1. The major problem seems to be that they are taking away green space from children and replacing it with an accessible sports area for a sport that is typically known to be played by an elderly audience. Many people complain it is not encouraging growth in the city because they consider the older population as fleeting and want something to support the younger generations (Pearson). There are many commenting on how this is a waste of money and will be a chronic noise impairment in the city (Head). It seems people want to prioritise the growth of the city to exclude those who are older because their presence and interests are inconvenient to others. It is ironic how in Pike’s article she explains how seniors feel like a burden within society because they cannot keep up with their ageing body or societal expectations, but when the older generation asks for a space to be physically active; they are reprimanded and believed to be wasting budget (Pike 571).

 

2.Older pickleball athletes are villainised and underrepresented in social media discussions on the addition of pickleball courts. Ageism is being represented as people are complaining about wasting the city budget on the pickleball court, two of which are accessible, as well as creating more accessible washrooms. The comments on the waste of budget because they are spending it on supporting a sport typically participated in by an older audience, as opposed to spending it solely on the younger generations (Pearson). Ageism is so prevalent, especially within the prominence of the accessible washrooms and courts. People have complained about having accessible courts and washrooms because it takes up more space and budget (Head). It is infuriating that the Peterborough citizens are so willing to dismiss the elderly generation and blame them for wanting space and accessible spaces to be athletic in. People complaining about the increased noise with the presence of the pickleball courts, despite being proven that there will be no increased noise risk, shows how people are so eager to dismiss the older generations as a burden on society. The older generation has also been underrepresented in this conversation due to their slower ability and less general interest in competing. In the pickleball tournament in Kingston last year, the highlighted athletes in Peterborough were all young, the youngest being eleven years old (Peterborough). In the article found, “Peterborough pickleball players shine at Kingston tournament,” they focus heavily on the younger members and their wins before mentioning the older competitors who also won gold. It is surprising to see such a dismissal of those 65+ in a sport predominantly played by the older generation.

I see the neoliberal agenda when people complain about the noise of the pickleball courts interrupting their days, even though there is no proof it will increase noise pollution (Head). I see it as people are upset about installing two accessible courts and accessible washrooms because it takes away more money but makes the park more accessible (Head). The neoliberal agenda for seniors to remain fit and useful to society excludes them when they ask for more accessibility to sports centres or athletic support.

 

Works Cited

Head, Bruce. “Study Finds ‘no Significant Increase’ in Noise from Planned Pickleball Courts at Bonnerworth Park in Peterborough.” kawarthaNOW, 13 Aug. 2024, kawarthanow.com/2024/08/13/study-finds-no-significant-increase-in-noise-from-planned-pickleball-courts-at-bonnerworth-park-in-peterborough/.

Pearson, Will. “How Else Could Peterborough Have Spent Its Pickleball Money?” Peterborough Currents, 20 Jan. 2025, peterboroughcurrents.ca/analysis/how-else-could-we-spend-our-pickleball-money/.

“Peterborough Pickleball Players Shine at Kingston Tournament.” PTBO Today, 17 Dec. 2024, www.ptbotoday.ca/2024/12/17/84554/.

Pike, Elizabeth CJ. “Assessing the Sociology of Sport: On Age and Ability.” International Review for the Sociology of Sport, vol. 50, no. 4–5, 2015, pp. 570–74, https://doi.org/10.1177/1012690214550009.

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