10.6. Presentation Skills Refresher

You’ve had a course on public speaking, and you’ve had to make several presentations throughout your Office Administration program, so the items discussed in this chapter are to serve as reminders of the skills you already have. And to help you realize how they can be applied to event promotion and marketing.

Putting Your Best Foot Forward

While you may not be the one standing in front of the camera recording a social media post, you are likely going to have to create the post or edit an existing one for your boss. There are several tips for helping you do so in a way that will make your event look really enticing.

• To start with, make sure the promotional material tells a story. Your campaign (series of posts, emails, flyers) should flow from beginning to end with a consistent message.
• The materials should have a consistent look (this is where templates and themes come in handy) regarding font, colour, and imagery. It helps to create distinct graphic elements for the event and use those in every single piece of promotion.
• Limit how much text you have on an image or poster. This will also allow you to make the font large enough for the person in the back of the room to see the information from afar.

Check out this brief video to show you examples of some of the items mentioned above. While this is specifically about presentations, the overall message is applicable to promotional materials of all types.

The video below has some great design ideas. Again, the focus is on PowerPoint, but don’t forget – you can use PowerPoint to create single slides, which can be printed as a poster or flyer or saved as a .jpg to embed in an email campaign. You do not have to learn new software to create impactful marketing materials. Use what you know!