10.4. Marketing Tools

Many tools make event marketing easier. As an administrative professional, you don’t need to be an expert in all of them—but it helps to know what they do and how they might be used.

• Canva: A free online design tool that helps you create posters, social media graphics, and invitations using templates. It’s easy to use, even for beginners.
• Mailchimp: A platform that helps you send professional-looking email campaigns. You can create lists, design messages, and create a schedule to plan when emails go out.
• Social Media Platforms: You might help create posts for LinkedIn (for professional events), Instagram or Facebook (for public or community events), or X (formerly Twitter) for short updates.
• Scheduling Tools: Apps like Later or Hootsuite let you plan and schedule posts ahead, so your messages go out when they’ll have the most impact.

If your organization already uses these tools, take the opportunity to learn them. If not, ask how they share event information—you may be helping with this process soon!

“Social Media” by Undraw, Undraw License