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13.1. Chapter Introduction

Learning Objectives

By the end of this chapter, you should be able to:

  • Define a budget.
  • Discuss how to create an event budget.
  • Outline the items to consider when creating an event budget.
  • Discuss tips for creating an event budget.
  • Define event sponsorship.
  • Identify the approach to secure sponsors.
  • How to recognize sponsors and incorporate them into your event.