10.8. What’s My Role?
The Office Administrator’s Role
Like in other aspects of event planning, you may not be directly responsible for creating the marketing and promotional materials. If you’re lucky enough to work for a large corporation, they will likely have a marketing department whose sole purpose is to generate the materials discussed in this chapter. If you are working for a smaller business, you may be wearing all of the hats and have to show off your design skills regularly.
What you will absolutely be expected to do, however, is keep track of the marketing and promotion attempts. You’ll be responsible for keeping notes of the advertising schedules, have copies of any contracts or records of payments stored in a safe place (this is when that folder structure will come in handy), and be aware of any campaigns that are out in the world so that you can answer questions from stakeholders as they come in through the phone or other office communications.
