3.3 What’s the Difference Between Sponsorship and a Donation?
Image Description
What’s the difference between sponsorship and a donation?
Sponsorships:
- A marketing tactic to put the company’s name on an event.
- Types of sponsorships
- Cash sponsor: Money is given to support an event, and the company is given public recognition.
- In-kind sponsor: A business donates services or goods and is given recognition for the donation
- Why Sponsorship?
- Exposure or, in some cases, to reduce a loss in profits.
Donations (or Corporate Philanthropy)
- Given for the greater good of the community. They can be harder to obtain since most companies also seek recognition.
- Types of Donations
- The difference with a donation is the amount of control your organization has. Companies shouldn’t feel nervous about donating if you have an excellent reputation.
- Why Donation?
- Companies can help the local community or put employees to good use.
