Reputation and Brand Management (RBM)
Reputation and Brand Management (RBM) supports the implementation of internal and external program pathways by promoting opportunities to current and prospective students.
Responsibilities
- Update pathway information on Fanshawe’s Pathways website upon request of Quality Partnerships
- Update pathways information on School and program websites upon request of the School
- In collaboration with Quality Partnerships, develop and execute marketing and communication plans involving Fanshawe’s Pathways website, pathways marketing materials, and social media sites
- Promote internal and external program pathways at in-person events (e.g., secondary school guidance counsellor symposiums, Ontario College Fair, Pathways Fair)
- Offer insight to Schools regarding student pathway inquiries and trends