4 Control and Flexibility
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- Bookstore has more control over printed open textbooks
- Each institution can brand their copies.
- Each institution can highlight the advantage of the open textbook and the course(s) that use it. Promotion for the institution.
- Academic freedom and institutional relationships.
- Instructors can more easily request that their version of a textbook be made available to their students.
- It’s easier for an instructor to work with their campus bookstore than with an outside service that is far away and doesn’t know them.