Koko Analytics

January 1, 2025 — December 31, 2025

#	Pages	Visitors	Pageviews
1	Cover	1,369	2,420
2	Chapter 1: What is Marketing?	1,319	1,586
3	1.1 Defining Marketing	923	1,119
4	Chapter 2: Strategic Planning	740	873
5	Chapter 5: Market Segmenting, Targeting, and Positioning	741	858
6	Chapter 3: Consumer Behaviour: How People Make Buying Decisions	663	745
7	About This Book	524	706
8	Chapter 6: Creating Offerings	522	630
9	3.1 Factors That Influence Consumers’ Buying Behaviour	474	562
10	2.1 The Value Proposition	350	419
11	2.2 Components of the Strategic Planning Process	317	403
12	1.4 Marketing Planning	303	367
13	1.2 Who Does Marketing?	284	366
14	5.1 Targeted Marketing versus Mass Marketing	297	344
15	5.2 How Markets Are Segmented	236	294
16	1.3 Why Study Marketing?	223	273
17	5.3 Selecting Target Markets and Target-Market Strategies	224	273
18	6.1 What Composes an Offering?	203	237
19	3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	185	226
20	5.4 Positioning and Repositioning Offerings	179	216

#	Referrers	Visitors	Pageviews
21	ph.search.yahoo.com	3	3
22	google.com.hk	3	3
23	in.search.yahoo.com	3	3
24	bright.uvic.ca	1	3
25	ecampusontario.pressbooks.pub/mktggolfmanagement/chapter/10-1-the-marketing-research-process	3	3
26	google.ca	2	2
27	facebook.com	2	2
28	cn.bing.com	2	2
29	uk.search.yahoo.com	2	2
30	google.co.jp	1	2
31	au.search.yahoo.com	2	2
32	ecampusontario.pressbooks.pub/salesleadershipmgmt/chapter/12-1-marketing-channels-and-channel-partners	2	2
33	google.nl	1	2
34	google.com.et	1	2
35	leeds.primo.exlibrisgroup.com	1	2
36	search.yahoo.com/search	1	1
37	google.com.ph	1	1
38	google.com.pk	1	1
39	google.com.my	1	1
40	l.messenger.com	1	1

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