Koko Analytics

January 1, 2025 — December 31, 2025

#	Pages	Visitors	Pageviews
1	Cover	1,414	2,486
2	Chapter 1: What is Marketing?	1,322	1,590
3	1.1 Defining Marketing	933	1,135
4	Chapter 2: Strategic Planning	742	875
5	Chapter 5: Market Segmenting, Targeting, and Positioning	748	866
6	Chapter 3: Consumer Behaviour: How People Make Buying Decisions	664	746
7	About This Book	542	738
8	Chapter 6: Creating Offerings	523	631
9	3.1 Factors That Influence Consumers’ Buying Behaviour	478	567
10	2.1 The Value Proposition	356	429
11	2.2 Components of the Strategic Planning Process	319	405
12	1.4 Marketing Planning	306	371
13	1.2 Who Does Marketing?	285	368
14	5.1 Targeted Marketing versus Mass Marketing	300	347
15	5.2 How Markets Are Segmented	240	300
16	5.3 Selecting Target Markets and Target-Market Strategies	229	278
17	1.3 Why Study Marketing?	224	274
18	6.1 What Composes an Offering?	206	240
19	3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process	185	226
20	5.4 Positioning and Repositioning Offerings	181	218

#	Referrers	Visitors	Pageviews
1	fanshaweonline.ca	4,282	5,345
2	google.com	371	444
3	bing.com	143	174
4	rcbcollege.brightspace.com	91	146
5	vuws.westernsydney.edu.au	90	131
6	ontariolearn.desire2learn.com	33	105
7	oercommons.org	60	89
8	openlibrary.ecampusontario.ca	11	24
9	fanshawelibrary.com	17	21
10	chatgpt.com	9	12
11	search.yahoo.com	9	10
12	duckduckgo.com	8	10
13	pressbooks.directory	5	7
14	cac-excel.officeapps.live.com	5	6
15	mylearning.mitt.ca	4	6
16	ca.search.yahoo.com	5	5
17	ecampusontario.pressbooks.pub/mktggolfmanagement/chapter/10-1-the-marketing-research-process	5	5
18	google.co.uk	4	4
19	cac-word-edit.officeapps.live.com	1	4
20	google.com.sg	3	4