Koko Analytics

January 1, 2023 — December 31, 2023

#	Pages	Visitors	Pageviews
1	Cover	6,593	11,949
2	Chapter 1: What is Marketing?	5,069	6,259
3	1.1 Defining Marketing	2,943	3,733
4	Chapter 2: Strategic Planning	2,557	3,327
5	About This Book	2,132	2,831
6	Chapter 5: Market Segmenting, Targeting, and Positioning	2,268	2,701
7	Chapter 3: Consumer Behaviour: How People Make Buying Decisions	2,137	2,536
8	Chapter 11: Integrated Marketing Communications and the Changing Media Landscape	1,647	2,136
9	Chapter 6: Creating Offerings	1,683	2,063
10	Chapter 15: Price, the Only Revenue Generator	1,641	2,024
11	3.1 Factors That Influence Consumers’ Buying Behaviour	1,467	1,817
12	1.4 Marketing Planning	1,423	1,787
13	Chapter 8: Using Marketing Channels to Create Value for Customers	1,214	1,566
14	2.1 The Value Proposition	1,139	1,434
15	1.2 Who Does Marketing?	1,052	1,337
16	2.2 Components of the Strategic Planning Process	984	1,285
17	5.1 Targeted Marketing versus Mass Marketing	997	1,210
18	5.2 How Markets Are Segmented	833	1,110
19	1.3 Why Study Marketing?	786	969
20	15.3 Pricing Strategies	706	904

#	Referrers	Visitors	Pageviews
1	fanshaweonline.ca	18,709	24,341
2	google.com	2,319	2,763
3	weixin110.qq.com	194	447
4	openlibrary.ecampusontario.ca	44	102
5	bing.com	68	95
6	pressbooks.directory	29	47
7	cac-excel.officeapps.live.com	37	47
8	google.com.ph	31	35
9	weixin110.qq.com/cgi-bin/mmspamsupport-bin/newredirectconfirmcgi	22	33
10	google.ca	27	32
11	facebook.com	12	27
12	google.co.in	18	20
13	google.co.uk	18	18
14	orca.nrw	7	17
15	schoology.granvilleschools.org	12	14
16	google.com.vn	11	13
17	google.com.hk	10	12
18	cac-word-edit.officeapps.live.com	3	10
19	search-dra.dt.dbankcloud.com	3	10
20	cn.bing.com	4	8