Chapter 15: Price, the Only Revenue Generator
15.1 The Pricing Framework and a Firm’s Pricing Objectives
15.2 Factors That Affect Pricing Decisions
15.3 Pricing Strategies
15.4 Discussion Questions and Activities
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15.1 The Pricing Framework and a Firm’s Pricing Objectives
15.2 Factors That Affect Pricing Decisions
15.3 Pricing Strategies
15.4 Discussion Questions and Activities