VII. STRATEGIC MANAGEMENT
Learning Objectives
- Recognize the role of strategic analysis in evaluating the competitive environment for nutrition professionals and organizations.
- Understand how internal and external factors influence the success of an organization.
- Assess internal strengths, weaknesses and external opportunities and threats that impact an organization’s strategy.
- Apply SWOT analysis to identify and address key strategic factors.
- Distinguish between vision and mission statements, understanding their roles in guiding strategic planning.
- Understand the multi-level planning process, including strategic, tactical and operational planning, to achieve organizational objectives.
Key Terms
Strategic management |
SWOT |
Planning |
Mission |
Vision |
Values |
Analysis |
Competition |
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Source: Bright, D. S., Cortes, A. H., Hartmann, E., Parboteeah, K. P., Pierce, J. L., Shah, A., Terjesen, S., Weiss, J., White, M. A., Gardner, D. G., Lambert, J., Leduc, L. M., Leopold, J., Muldoon, J., & O’Rourke, J. S. (2019). Principles of Management. OpenStax, CC-BY. Retrieved from https://openstax.org/details/books/principles-management