VI. Marketing
Learning Objectives
- Explain important terminology related to marketing and promotions.
- Discuss the distinctive aspects of marketing and promotions within foodservice operations.
- Develop, execute, oversee and assess a marketing strategy for a particular foodservice business.
- Explain how promotions fit into and enhance a marketing strategy.
- Clarify the concept of branding and its significance in marketing and promotions.
Key Terms
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Marketing |
Management |
Social media |
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Brand |
Planning |
Strategic plan |
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Promotion |
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Source: [Author removed at request of original publisher]. (2015). Principles of Marketing – H5P Edition – Simple Book Publishing. Pressbooks by University of Minnesota Libraries Publishing, CC-BY-NC-SA. Retrieved from https://opentextbc.ca/principlesofmarketingh5p/
