7.2. The Competitive Environment
In strategic analysis, understanding a firm’s competitive environment involves analyzing both internal and external factors. For nutrition professionals, this means considering elements within their organization as well as broader external influences that might affect their operations and success.
External Factors are elements in the broader environment that can impact a nutrition organization’s operations. These factors are beyond the organization’s control but must be effectively managed and understood to achieve success. For instance, a significant public health initiative, such as a new government campaign promoting healthy eating, can influence a nutrition organization’s focus and outreach strategies. If the initiative increases demand for nutritional counseling or educational programs, the organization might need to adjust its services or expand its offerings to meet this heightened interest.
Internal Factors pertain to the characteristics and resources of the organization itself. To compete effectively, a nutrition organization must understand its own strengths, resources and organizational structure. This includes evaluating its physical assets, financial resources and human capital. For example, a nutrition clinic with advanced data management systems can better track patient progress and optimize treatment plans. If the clinic has a well-trained team and effective internal processes, it can offer high-quality services and improve client outcomes.
Just as Walmart uses sophisticated IT systems to manage inventory and streamline operations, a nutrition organization can leverage its internal resources to enhance its effectiveness. By understanding its unique capabilities and optimizing its operations, the organization can better meet the needs of its clients and remain competitive in the field.
In summary, both external and internal factors play crucial roles in shaping a nutrition organization’s strategy and success. Effective strategic management involves recognizing and adapting to these factors to improve performance and achieve organizational goals. (Bright et al., 2019)
