6.10. References
[Author removed at request of original publisher]. (2015). Principles of Marketing – H5P Edition – Simple Book Publishing. Pressbooks by University of Minnesota Libraries Publishing. https://opentextbc.ca/principlesofmarketingh5p/
Branding | American Marketing Association. (n.d.). Retrieved July 2, 2024, from https://www.ama.org/topics/branding/
Gregoire, M. B. (2017). Foodservice organizations : a managerial and systems approach (9th ed., Vol. 9, p. 516). Pearson. https://books.google.com/books/about/Foodservice_Organizations.html?id=ZVMPswEACAAJ
Keller, K. L. (2001). Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands.
Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositionsand Managerial Implications. Journal of Marketing, 54(2), 1–18. https://doi.org/10.1177/002224299005400201
Payne-Palacio, June. (2015). Foodservice Management: Principles and Practices (Global Edition). Pearson Higher. https://books.google.com/books/about/Foodservice_Management_Principles_and_Pr.html?id=CHiHCgAAQBAJ
Reynolds, D. E., & Mcclusky, K. (2013). Foodservice management fundamentals. Wiley. https://books.google.com/books/about/Foodservice_Management_Fundamentals_Stud.html?id=Kq_iEAAAQBAJ
Severi, E., & Ling, K. C. (2013). The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity. Asian Social Science, 9(3), p125. https://doi.org/10.5539/ASS.V9N3P125
T, M. P. (2017). INCORPORATING 11 P’S OF SERVICE MARKETING MIX AND ITS IMPACT ON THE DEVELOPMENT OF TECHNICAL EDUCATION. In Journal of Entrepreneurship Education (Vol. 20, Issue 2).
Walker, J. R. (2004). Introduction to hospitality management. Prentice Hall. https://books.google.com/books/about/Introduction_to_Hospitality_Management.html?id=_YpuQgAACAAJ
What is Marketing? — The Definition of Marketing — AMA. (n.d.). Retrieved July 2, 2024, from https://www.ama.org/the-definition-of-marketing-what-is-marketing/