6.8. Review Questions
Interactive Questions
Short Questions
- What are the four P’s of marketing and why is understanding the unique aspects of marketing in foodservice important for managers?
- How has social media changed foodservice marketing and what platforms are effective for reaching customers?
- Define a brand according to the American Marketing Association and explain the key components of brand equity.
- What is the role of a mission statement and SWOT analysis in the strategic planning of a foodservice operation?
- How do marketing strategy and tactics differ and why is this distinction important?
- Why is evaluation critical in a marketing plan and what methods can be used to assess the success of marketing objectives?
- Why are merchandising and promotions important in foodservice marketing and what strategies can managers use to effectively promote their services?
- How has the approach to marketing changed for non-commercial foodservice operations like hospitals and schools and why is it important in a resource-limited environment?
- What are the key elements of an integrated marketing plan and how can a foodservice organization ensure that its marketing plan remains flexible yet stable over time?
- What constitutes a marketing plan and how can foodservice managers ensure it is effective and adaptable?
