7.11. References

​​[Author removed at request of original publisher]. (2015). Principles of Marketing – H5P Edition – Simple Book Publishing. Pressbooks by University of Minnesota Libraries Publishing. https://opentextbc.ca/principlesofmarketingh5p/ 

​Bright, D. S., Cortes, A. H., Hartmann, E., Parboteeah, K. P., Pierce, J. L., Shah, A., Terjesen, S., Weiss, J., White, M. A., Gardner, D. G., Lambert, J., Leduc, L. M., Leopold, J., Muldoon, J., & O’Rourke, J. S. (2019). Principles of Management. OpenStax. https://openstax.org/details/books/principles-management 

​Firdaus, A., & Kanyan, A. (2014). Managing relationship marketing in the food service industry. Marketing Intelligence and Planning, 32(3), 293–310. https://doi.org/10.1108/MIP-10-2012-0116/FULL/XML 

​Gregoire, M. B. (2017). Foodservice organizations : a managerial and systems approach (9th ed., Vol. 9, p. 516). Pearson. https://books.google.com/books/about/Foodservice_Organizations.html?id=ZVMPswEACAAJ 

​Payne-Palacio, June. (2015). Foodservice Management: Principles and Practices (Global Edition). Pearson Higher. https://books.google.com/books/about/Foodservice_Management_Principles_and_Pr.html?id=CHiHCgAAQBAJ 

​Pride, W. M., & Ferrell, O. C. (1997). Marketing : concepts and strategies. 666. https://books.google.com/books/about/Marketing.html?id=9QNuPwAACAAJ 

​Reynolds, D. E., & Mcclusky, K. (2013). Foodservice management fundamentals. Wiley. https://books.google.com/books/about/Foodservice_Management_Fundamentals_Stud.html?id=Kq_iEAAAQBAJ