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6.10. References

​​[Author removed at request of original publisher]. (2015). Principles of Marketing – H5P Edition – Simple Book Publishing. Pressbooks by University of Minnesota Libraries Publishing. https://opentextbc.ca/principlesofmarketingh5p/ 

​Branding | American Marketing Association. (n.d.). Retrieved July 2, 2024, from https://www.ama.org/topics/branding/ 

​Gregoire, M. B. (2017). Foodservice organizations : a managerial and systems approach (9th ed., Vol. 9, p. 516). Pearson. https://books.google.com/books/about/Foodservice_Organizations.html?id=ZVMPswEACAAJ 

​Keller, K. L. (2001). Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands. 

​Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositionsand Managerial Implications. Journal of Marketing, 54(2), 1–18. https://doi.org/10.1177/002224299005400201 

​Payne-Palacio, June. (2015). Foodservice Management: Principles and Practices (Global Edition). Pearson Higher. https://books.google.com/books/about/Foodservice_Management_Principles_and_Pr.html?id=CHiHCgAAQBAJ 

​Reynolds, D. E., & Mcclusky, K. (2013). Foodservice management fundamentals. Wiley. https://books.google.com/books/about/Foodservice_Management_Fundamentals_Stud.html?id=Kq_iEAAAQBAJ 

​Severi, E., & Ling, K. C. (2013). The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity. Asian Social Science, 9(3), p125. https://doi.org/10.5539/ASS.V9N3P125 

​T, M. P. (2017). INCORPORATING 11 P’S OF SERVICE MARKETING MIX AND ITS IMPACT ON THE DEVELOPMENT OF TECHNICAL EDUCATION. In Journal of Entrepreneurship Education (Vol. 20, Issue 2). 

​Walker, J. R. (2004). Introduction to hospitality management. Prentice Hall. https://books.google.com/books/about/Introduction_to_Hospitality_Management.html?id=_YpuQgAACAAJ 

​What is Marketing? — The Definition of Marketing — AMA. (n.d.). Retrieved July 2, 2024, from https://www.ama.org/the-definition-of-marketing-what-is-marketing/ 

 

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