Credential

Upon completion of this program you will be awarded with an Ontario College Graduate Certificate.

Program Description

The Public Relations – Corporate Communications program takes just two semesters to complete and is one of the most highly regarded Public Relations (PR) programs in Canada.

The courses in this Public Relations graduate certificate program, which is based at the Story Arts Centre campus, will reflect the thinking that no two days in PR are alike. The industry experts who teach the courses will ensure you:

• Learn to research, write, plan, design and implement strategic communications plans for real clients, analyze paid influencers, organize real events for local charities, produce videos and podcasts, write media releases and other PR tactics, all in CP style;
• Gain an understanding of how communications strategies influence public and employee attitudes, shift stakeholders’ opinions and tell an organization’s story to the media;
• Connect with the PR industry;
• Work with real clients on campaigns designed and executed by students. Past and current clients include: Alpine Canada, Invictus Games, CivicAction, Genwell, Heritage Toronto, Toronto Humane Society, The Grandmother Project and Breast Cancer Support Fund (many of the communications plans for these clients win student awards with local professional associations).

You’ll want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time.

Why We Are Amazing:

• We win awards. From Student of the Year (IABC, CPRS), Educator of the Year (CPRS) to Student Communications Plans and Communications Campaign of the Year, our students are producing work that gets noticed by the industry.
• Our Program Advisory Committee. We have some of the best industry representatives on our advisory committee ensuring our curriculum is offering what the industry needs and will need. Our committee includes the founder of the best mid-size PR agency in the world (IABC), a partner of one of Canada’s fastest-growing companies on the 2019 Growth 500, as well as leaders in non-profit and corporate PR.
• Our Storyworks Course. Our students work with real clients, on real projects, getting real results. They graduate with contacts, a solid portfolio and valuable industry experience (and maybe even an industry award!).
• Our Project and Event Management course. Our students create fundraising events for local charities on zero budget, learning very quickly how to line up sponsors, work with clients, promote and organize an event.
• Our Field Placements. We’re offer students a list of some of the leading PR employers and professionals in the GTHA from which to choose for their field placement. We are consistently praised by employers for the quality of student that we graduate.