Your program curriculum is designed to ensure graduates acquire the essential skills, knowledge, and attitudes appropriate and relevant to both the needs of students and employers.

Program Vocational Learning Outcomes

Program vocational learning outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.

The program vocational learning outcomes for this program are

1. 1. Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
   2. Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
   3. Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
   4. Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
   5. Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
   6. Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
   7. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
   8. Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
   9. Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
   10. Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives and career development.

Essential Employability Skills Outcomes

Essential Employable Skills (EES) are skills that, regardless of a student’s program or discipline, are critical for success in the workplace, in day-to-day living, and for lifelong learning. Graduates will reliably demonstrate abilities in six skill categories:

Global Citizenship and Equity Learning Outcomes

There are six Global Citizenship and Equity (GCE) learning outcomes integrated into Diploma and Advanced Diploma programs as a component of Centennial’s Signature Learning Experience (SLE). The SLE reflects the College’s promise to provide students with a distinctive and inclusive educational experience that builds on a foundation of global citizenship, equity, and social justice. Certificate and Graduate Certificates also include at least two GCE learning outcomes. The GCE learning outcomes are:

1. Identify one’s role and responsibilities as a global citizen in personal and professional life.
2. Identify beliefs, values and behaviours that form individual and community identities and the basis for respectful relationships.
3. Analyze issues of equity at the personal, professional, and global level.
4. Analyze the use of the world’s resources to achieve sustainability and equitable distribution at the personal, professional, and global level.
5. Identify and challenge unjust practices in local and global systems.
6. Support personal and social responsibility initiatives at the local, national, and global level.

Global Skills Portfolio

As a component of the SLE, Diploma and Advanced Diploma program students will complete the Global Skills Portfolio. Building the Portfolio is a process of documenting your GCE learning. Each item selected for inclusion in the portfolio demonstrates growth and understanding of Global Citizenship and Equity within your program of study.

Students are encouraged to develop their Global Skills Portfolio beginning in their first semester. You will add artifacts from coursework and accompanying reflections as well as artifacts arising from co-curricular activities, volunteering, etc. to your portfolio as you progress through the program. You are encouraged to develop an online professional portfolio presence through LinkedIn and/or other personal websites/blogs.