Chapter 7 Communication Strategies for Multimedia Projects
Multimedia Communications by Marie Rutherford
Except where otherwise noted, this OER is licensed under CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
Please visit the web version of Multimedia Communications (https://ecampusontario.pressbooks.pub/multimediacomm/) to access the complete book, interactive activities and ancillary resources.
Learning Outcomes
- Explore professional writing within the context of multimedia communications
- Outline the effective use of visual storytelling as a communication strategy
- Explore, practice, and apply effective communication strategies
- Identify key terms related to effective communication in a multimedia presentation
Writing and Multimedia Communications
Combining multiple media formats like text, audio, images, animation, and video to convey information and boost communication and collaboration across diverse contexts like education, entertainment, business, marketing, and social interaction is the is often the goal of a multimedia presentation. When developing a multimedia presentation it is critical to consider the communication strategy. A communication strategy encompasses a plan that outlines how the multimedia presentation will communicate with its target audience. Additionally, the communication strategy will recognize the needs of the audience and tailor the communication to address these needs.
It’s essential to examine the role of writing in multimedia presentations. Words serves as a guide, providing relevant information and reinforcing messages conveyed through other media included in the presentation. Carefully constructed words helps to clarify complex information and helps to ensure the audience has an understanding of the presentation.
Some recommended practices for communication in a presentation include:
- Keep the words concise
- Aim for clarity
- Use writing to enhance
- Be selective, less is more
This chapter will examine writing techniques, provide writing examples, and share recommended practices for multimedia presentations.
Chapter Organization and Preview
Attribution & References
Except where otherwise noted, this page is created by Marie Rutherford, CC BY-NC 4.0
