Chapter 6 Video Elements and Production
Multimedia Communications by Marie Rutherford
Except where otherwise noted, this OER is licensed under CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
Please visit the web version of Multimedia Communications (https://ecampusontario.pressbooks.pub/multimediacomm/) to access the complete book, interactive activities and ancillary resources.
Learning Outcomes
- Outline how video is utilized as a visual aid in communication strategies
- Describe the effective integration of video in multimedia communication
- Explore common video technologies for creating, editing, and hosting
- Review the stages of video production from concept to completion
- Explore, practice and apply effective video creation and development techniques
- Identify key terms related to video design and production
Video and Multimedia
Videos can be a powerful component when included in a multimedia presentation. Videos often bring concepts to life and enhances the way we communicate. Consider a video is a sequence of moving images, often accompanied by sound, used to tell a story, present information, or entertain and engage. Studies show people retain information provided in a video due to the use of two stimuli; visual and auditory.
Uses and Types of Videos in Multimedia
- Communication: Videos can convey ideas and provides a communication medium to connect people by sharing information in a interesting and engaging manner. These types are often informational videos.
- Education: Videos are widely used in educational settings to illustrate concepts, demonstrate procedures, and provide visual and auditory learning experiences. These types can be instructional and informational based.
- Entertainment: From movies to online streaming, videos are a primary source of entertainment. They combine visual and auditory elements to create immersive experiences. This type of video is simply classified as an entertainment video.
- Marketing and Advertising: Videos are a powerful tool for marketing, allowing businesses to showcase products, tell brand stories, and engage with customers through visual storytelling. These videos are referred to as promotional videos.
- Training and Development: In corporate and business settings, videos are used for onboarding and training employees, providing tutorials, and these types of videos are considered to be instructional videos.
This chapter explores the usage of videos within the context of a multimedia presentations.
Chapter Organization and Preview
Attribution & References
Except where otherwise noted, this page is created by Marie Rutherford, CC BY-NC 4.0
