Chapter 2 Text Elements
Multimedia Communications by Marie Rutherford
Except where otherwise noted, this OER is licensed under CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
Please visit the web version of Multimedia Communications (https://ecampusontario.pressbooks.pub/multimediacomm/) to access the complete book, interactive activities and ancillary resources.
Learning Outcomes
- Describe the importance of document design recognizing the power of words and text selection for multimedia
- Describe legibility and readability of text in multimedia communications
- Explore fundamentals of typographic characters and font styles
- Examine effective visual notetaking techniques for translating ideas and concepts
- Practice and apply
- Key Terms and References
The Role and Importance of Text in Multimedia Communications
Text refers to any written or printed material designed to convey information and meaning to the reader. Text is a primary form of communication and it sets the stage for sharing of ideas, knowledge, and findings. Understanding and engaging with text can enhance an individual’s ability to communicate and learn.
Text serves as a guide when used with other media elements such as audio, video, and images. Think of text as the connection between other media elements and the supports the message of the multimedia presentation. Well designed text enhances the overall quality of the multimedia presentation. Studies have shown the addition of text in a multimedia presentation assists with greater memory retention, as well as making it more accessible.
Using text in multimedia presentations does comes with challenges. Ensuring text is readable across several platforms and devices can present various difficulties. Consider also how text can create an information overload perspective when too much information is conveyed in a single presentation. Text alone is not always enough to capture interest and boost engagement it is essential to find ways to integrate text in an interesting way to keep the attention of the audience.
This chapter explores the pivotal role text plays in within document design, and multimedia communications.
Chapter Organization and Preview
Attribution & References
Except where otherwise noted, this page is created by Marie Rutherford, CC BY-NC 4.0
