1.6 Key Chapter Terms

Chapter 1 Terms

Analog Media:

It means methods of mass communication that includes non- digital and analogic media such as broadcasting, radio and tv, records and tapes.

Buttons:

Clickable features on a GUI which will launch a program when clicked or touched usually for physical or online applications.

Co-creation:

The procedure by which several stakeholders join forces in order to produce content, merchandise, values, etc.

Co-destruction:

Happens when a combination of the user and platform interactions lead to the loss of value.

Decoding:

The act of making meaning or understanding out of a communication by the receiver.

Digital Footprint:

Internet activities which many people leave behind while interacting with the internet.

Digital Identity:

The virtual persona of a person together with his/her personal information existing on the cyberspace.

Digital Media:

Information that appears in webpages, social networking sites or applications that are accessed through the Internet.

Digital Platforms:

Web 2.0 applications or platforms for the distribution of content, including YouTube, Facebook or e-commerce applications.

Dormancy:

A situation whereby the various accounts, content or platforms one has online are suspended but not closed.

Dynamic Content:

Content which may be in the form of interactive content, product/service offerings or anything that adapts its content in relation to the user activity.

Electronic Data:

Any data collected and sent through electronic means, inclusive of writing, voice or pictures amongst others.

Hyperlinks:

Hypertext links that are embedded into the material read by a user as clickable spots linking to other documents, Web sites, or media.

Interactive:

Media or tools that enable users to interact and respond, for example, games or quiz.

Linear:

Content that is presented in a temporal way that will be expected from a conventional movie or a lecture.

MP3:

An MP3 format of transmitting and storing sound files popular due to its usage of lesser space in its compression.

Multimedia:

The integration of writing, speaking, showing and informing all combined in a single project or presentation.

Multiplatform Compatibility:

The facility by which content or applications are, capable of running on different smartphones or operating systems.

Negative Contribution:

Activities that negatively affect the quality or feel of a platform or community; sending unsolicited messages or posting fake information.

Non-linear:

Material which is composed loosely and does not have to be consumed in a linear way, such as an interactive story.

Social Media:

Media that allow the users to generate, access, modify and share information, content and audiences over the internet.

Technological Convergence:

This is where one technology integrates various types of technologies to form a single product for instance; smartphone comprises a camera, global positioning system and internet.

Virtual Reality (VR):

A newer form of project involving the creation of advanced computer generated environments that give the user the sense of experiencing real or fictional places or events.

Attribution & References

Except where otherwise noted, Terms and definitions are adapted from the pages and original sources cited within chapter 1, CC BY-NC 4.0.