Chapter 10 Copyright and Attribution Essentials

Multimedia Communications by Marie Rutherford

Except where otherwise noted, this OER is licensed under CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
Please visit the web version of Multimedia Communications (https://ecampusontario.pressbooks.pub/multimediacomm/) to access the complete book, interactive activities and ancillary resources.

Learning Outcomes

  • Explore the concepts of copyright, fair dealing, and Creative Commons licensing
  • Describe public domain and what is considered as public domain
  • Explain the importance of open licensing and applying appropriate attribution practices in the context of content management
  • Explore, practice, and apply copyright and attribution practices
  • Identify key terms related to copyright and attribution essentials

Copyright and Multimedia

Understanding how to properly use and cite images and content is essential to your academic integrity, but understanding copyright, permissions, and the use of openly licensed materials also extends to your professional life.

The practice of giving proper credit to the original creator is an essential practice. Citations are used to give credit for academic and legal reasons with a stylized format.  An attribution statement is similar to a citation with the difference it does not typically follow a stylized format.  Following copyright and attributions standards is an ethical practice, ensures credit to the originator, and helps the creator maintain their credibility. When creating a multimedia project many creators reuse, remix, or adapt pre-exiting content rather than creating all elements from scratch. This can be both an effective and efficient use of available resources.

Copyright is an intangible right granted to creators however, with the evolution of multimedia additional challenges are evident. Consider a multimedia project may encompass several parts and each part may have its own unique copyright owner.

In this chapter, we’ll review what types of images, sound, and other resources you can use when creating presentations, video and other multimedia.

Attribution & References

Except where otherwise noted, this page is created by Marie Rutherford, CC BY-NC 4.0

License

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DRAFT - Multimedia Communications Copyright © by Marie Rutherford is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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