Chapter 1 Multimedia Definition and Application

Introduction to Multimedia

Multimedia is a form of communication which combines diverse elements of communication formats. These elements include text, sound, audio, and video. The combination of these elements provides an opportunity to present  content in an interactive and engaging manner. Multimedia is an effective communication method as it enhances the presentation of information and if designed effectively it often captures the attention of the audience.

Digital media communications encompasses the exchange of information through digital technologies. Multimedia is a subset of digital media

Multimedia technology is often computer assisted tools or computer based applications which allow the developer to present content. Through the use of multimedia technology a creator can develop, manage, and manipulate multimedia elements to customize a presentation.

Application of Multimedia

Multimedia is everywhere. Its usage and application is found in entertainment, education, social media, website and webpage design, virtual reality, and in many business sectors. Organizations use multimedia presentations for training, onboarding, advertising, marketing, product promotion, and much more.

Categories of Multimedia

Multimedia is placed into two category types based on how users interact with it.

Linear. This is a non-interactive format of multimedia where the ability for the user to interact with the content is not presented. The user also has little or no control over how the information is presented.

Non-Linear. This is an interactive format of multimedia where the opportunity is presented for the user to engage in some way with the multimedia presentation. Interactive features can include; hyperlinks, buttons, games, surveys, tutorials, simulations, and games. Hyperlinks are added to a presentation to take the viewer to another location within the document or outside of the document. While int buttons are added to transform the presentation into an interactive activity and engagement tool.

Enhancing Engagement: The Power of Multimedia

Multimedia presentations are powerful as a communication tool. A presentation can simplify complex concepts and make them easier to digest. Multimedia leverages the human desire for visual appeal by incorporating images, videos, sounds, and graphics. These elements can capture attention and engage the viewer.  Adding clickable buttons and interactive elements like quizzes enhances the end user experience, by often associating a deeper meaning to the content.

Compared to text alone, videos and sounds can elicit an emotional response. These response can support an association with the content to make it more memorable for retention.

Creating Multimedia

Creating a multimedia presentation involves several key steps to ensure it is effective and engaging. Throughout this resource these steps will be revisited and explored further.

Attribution & References

Except where otherwise noted, this page is created by Marie Rutherford, CC BY-NC 4.0

• Chapter preview box is adapted from Chapter 12 In Introduction In Communication for Business Professionals by eCampusOntario, CC BY-NC-SA 4.0 — we may not really need this as it’s all original content except the list of pages.