Book Title: Leading Innovation, 2nd Edition
Book Description: Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.
Contents
Book Information
Book Source
This book is a cloned version of Leading Innovation, 1st Edition by Kerri Shields, published using Pressbooks by Kerri Shields under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
License
Leading Innovation, 2nd Edition Copyright © 2023 by Kerri Shields is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Business innovation
Metadata
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Leading Innovation, 2nd Edition Copyright © 2023 by Kerri Shields is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.