Book Title: Leading Innovation

Author: Kerri Shields

Book Description: Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders.  This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Author

Kerri Shields

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Leading Innovation by Kerri Shields is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Business innovation

Metadata

Title
Leading Innovation
Author
Kerri Shields
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Leading Innovation by Kerri Shields is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Primary Subject
Business innovation
Additional Subject(s)
Disruptive innovation, Customer services, Entrepreneurship, Business ethics and social responsibility, Business innovation, Management: leadership and motivation, Management decision making, Product design
Publisher
Kerri Shields
Publication Date
March 3, 2022