Sport and Event Marketing – SMM1

Introduction

Video: Sport & Event Marketing Coordinator- Erin Pearson; by Fanshawe OER Design Studio [3:12] is licensed under the Standard YouTube License.Transcript and closed captions available on YouTube.

This one-year post-grad program is designed to leverage your existing post-secondary education in marketing with a specialization in the area of sports and event management and with functional knowledge to enhance skills in core areas, including professional and amateur sports organizations, minor sports associations, private and public sports facilities, not-for-profit groups, telecommunications companies and other sports-related businesses. This program is also available part-time.

Sport and Event-Marketing students working in a ice arena
Sport and Event-Marketing students.

Unique Program Experiences

Live Client Projects 

Fanshawe Students in a Curling Arena
Fanshawe Marketing Students.

In this program, students will complete live client project-based work throughout their first two semesters when in class, which will include performing market research and completing integrated marketing plans. Job skills for the future that are largely utilized throughout these semesters include social intelligence, novel and adaptive thinking, implementation skills and resilience. In the level 3 culminating semester, students will embark on a field placement where the emphasis will be on experiential learning and utilization of the essential job skills the program highlights as conducive to industry success.

Toolkit

Students will experience the use of a vast array of technology throughout their time in the Sport & Event Marketing program. Beginning with Google Analytics in Level 1, students will be challenged with exploring website structure and design in a systematic way, analyzing data and completing projects that propose strategic incremental gains. Various social media platforms are utilized throughout the program, allowing students to embark on an expansive deep dive into the strategic value of personal brand growth and career path utilization.

Student Experience

Fanshawe Marketing Students. Photo by Fanshawe College,
Fanshawe Marketing Association Students.

Clubs – FMA

The Fanshawe Marketing Association is a student-run organization that exists for the benefit of Fanshawe College marketing students. The Fanshawe Marketing Association aims to bridge the college marketing student experience to the professional field of marketing. Plans are developed through the Association to support students’ professional development and help them cultivate strong networks. This Association provides many networking opportunities through the integration and implementation of social and academic events, giving students an opportunity to connect with fellow students, faculty, alumni, and industry professionals.

 

Fanshawe students the 16th Annual PrimeTime Sports Management Conference & Trade Show.
16th Annual PrimeTime Sports Management Conference & Trade Show.

Events – Prime Time Sports Management Conference

Optionally attended by students each year, the PrimeTime Sports Management Conference and Trade Show in Toronto is a great way to get involved and engaged in the industry while learning about a wide array of experiences and becoming further educated in the sport and event industry. Students are provided the opportunity to gain leading-edge industry strategies while at the same time cultivating relationships through industry circles. Opportunities are present for students to participate and compete in the Case Study Competition as hosted by the PrimeTime Sports Management Conference & Trade Show.

Video: Sports and Event Marketing featuring Elsa Eastabrook of Hybrid Fitness [2:23] by Fanshawe College is licensed under the Standard YouTube License.Transcript and closed captions available on YouTube.

Your Future Career

 

Graduates of Fanshawe’s Sport and Event Marketing program will find a wide range of exciting career opportunities such as marketing officer, social media and digital marketing co-ordinator, brand ambassador, public relations manager, athletics facilities and events officer, director of branding and communications, manager of game-day operations, manager of ticketing & client services, special events coordinator, manager of corporate partnerships and manager of marketing and sponsorship. Graduates will exhibit strong leadership, initiative, and communication skills that will help them develop industry relationships and excel in any career they choose.

Here are some more detailed examples of career opportunities for graduates of Fanshawe’s Sport and Event Marketing program:

  • Field Marketing Specialist: Implement a regional sports and culture marketing plan while maintaining effective budget management.
  • Live Events Coordinator: Facilitate the delivery of exceptional fan experiences during live concerts and/or home games for professional and amateur sports teams (e.g., NHL, OHL, NBA, MLS, CFL and AHL).
  • Director, Brand Marketing Communications: Responsible for creating and implementing strategies and plans to drive marketing communications efforts to support business goals.

Here are some more job titles often seen in the field:

  • Sports Marketing Manager
  • Manager, Marketing and Sponsorships
  • Marketing and Event Specialist
  • Manager, Sport Development
  • Brand Manager
  • Director of Sports and Entertainment
  • Events Manager
  • Athletics Facilities and Events Officer
  • Public Relations Officer
  • Digital Marketing Manager
  • Customer Success Specialist
  • Manager of Recreation Programs

Program affiliations:

Program Affiliations Company Logos
Sample program and business affiliations.
Image Description

A list of logos for 19 affiliated businesses which include: Forest City Film Festival, Gameday London, Hockey Night in Canada Play On, London Knights, Maple Leafs Sports and Entertainment, PrimeTime Sports and Entertainment, Patrice Whiffen, Marketing and Events, Oakridge Optimist Blastball, Source for Sports, The Route, Sports Business, Top Shot, An Interactive Hockey Experience, Toronto Argonauts, Tourism London Canada, Canadian University Sport, OES, YMCA, Forest City Vedlodrom, Big Brothers, Big Sisters of Canada and the ntario Hockey League.

Your Future Path

For more information about the program Pathways, please visit the following pages.

Alumni Video

Video: Stephanie Pavey and Matt Hiscox – Sport and Event Marketing Management[0:52] by Fanshawe OER Design Studio is licensed under the Standard YouTube License.Transcript and closed captions available on YouTube.

Video: “Chantal Purcelle – Sport and Event Marketing Management” by Fanshawe OER Design Studio [1:01] is licensed under the Standard YouTube License.Transcript and closed captions available on YouTube.

More InformationTo learn about the Sport and Event Marketing program, including the description, admission requirements and courses, see the program website.

Note: Logos used under Fair Dealing for Educational Purposes (Canada).

License

Icon for the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

Kinlin School of Business Copyright © 2024 by Fanshawe College is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, except where otherwise noted.

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