Marketing Management – MKM1
Introduction
Video: Fanshawe College Marketing Management Program by Fanshawe College; [1:01]. Transcript and captions available on YouTube.
This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You’ll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.
Unique Program Experiences
Hey there, aspiring marketing rockstar! If you’re looking to dive headfirst into the dynamic world of marketing management, then this is the program for you. Fanshawe’s one-year post-grad program is designed to give you the competitive edge you need to thrive in today’s job market.
Here’s the best part: by the time you graduate, you’ll be armed with superior analytical, decision-making, and communication skills. These skillsets will set you up for a successful career in a wide array of marketing roles, including sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and media sales.
When you take the Marketing Management Program, you’ll learn to tackle complex marketing challenges with ease, make smart decisions that drive results, and communicate your ideas with confidence and flair. You also have the opportunity to work with live clients and develop your hands-on tactical marketing implementation skills, to help them execute their marketing. You not only understand the strategy, you take a hands-on approach with delivering in-real time marketing campaigns that support real clients and build up your resume.
So, if you’re ready to embark on this thrilling journey, join us and let’s make your mark in the exciting realm of marketing. Say goodbye to ordinary careers and hello to a future brimming with creativity, innovation, and success.
Google Strategic Project
Get ready to dive into the exciting world of Search Engine Marketing (SEM) and cover the fundamental and advanced concepts using the Google AdWords pay-per-click (PPC) advertising platform.
In this course, a select few individuals will have the amazing opportunity to participate in the Google Ad Grants Online Marketing Challenge, partnering with an NGO client. As a student team, you’ll create, run, and optimize a live PPC campaign on behalf of your client for a whole month, utilizing the generous $10,000 Google Grant. As an added bonus, you’ll have the opportunity to write the Google AdWords certification exams, solidifying your expertise in the field.
The Northern Digital Marketing Challenge
The Northern Digital Marketing Challenge is a partnership between Northern Commerce and Fanshawe College that provides students with the opportunity to gain hands-on marketing experience helping local businesses in a competition that challenges them to create solutions that deliver revenue-generating impact. See the Northern Digital Marketing Challenge website for more information.
Employer Rounds
Employer Rounds, a capstone program for experiential learning, is designed to feel like you are part of a marketing digital agency. Work with three organizations, with faculty guidance, and real client projects. Enhance academics, grow personally, make a difference and build your resume.
A SILEx opportunity – you can find out more about our SILEx experience at SILEx and Job Skills for the Future.
Toolkit
Student Experience
Ontario Colleges’ Marketing Competition (OCMC)
Get ready for an unparalleled learning experience at the Ontario Colleges’ Marketing Competition (OCMC). Designed with students in mind, OCMC offers a unique platform to showcase your essential skills, vocational expertise, and employability traits before industry professionals. For over 30 years, OCMC has been the premier event where highly motivated business students and dynamic faculty come together to unleash their business talents. This prestigious competition, hosted annually by different Ontario colleges, is fueled by student-driven energy, with dedicated faculty volunteers providing invaluable organizational support.
OCMC goes beyond the traditional classroom, creating real-world experiences that bridge the gap between academia and industry. Participants face challenging scenarios that test their teamwork, strategic thinking, and problem-solving abilities. It’s the ultimate opportunity to prove your mettle and gain practical insights that will propel your career forward. But OCMC is not just about competition—it’s about forging meaningful connections. Networking opportunities abound as you mingle with industry professionals, fellow students, and faculty. These connections can open doors and pave the way for exciting future collaborations.
Fanshawe’s students keep winning gold and breaking new records. Be part of this team!
Scotiabank Vanier Case Competition
The Scotiabank Vanier Case Competition challenges teams of talented students to analyze real-life business cases and present creative solutions to a panel of esteemed judges. Get ready to showcase your problem-solving skills, teamwork, and presentation prowess as you compete against top-notch talent from universities across the nation. With the opportunity to network with industry professionals and win exciting prizes, the Scotiabank Vanier Case Competition is an unparalleled platform to make your mark and ignite your business career.
Fanshawe Student Marketing Association
The Student Marketing Association (SMA), the ultimate hub of fun and innovation at Fanshawe College. The FMA brings together students from all programs to dive into the exciting world of marketing and to gain invaluable skills in marketing strategy, event coordination, and leadership. We’re not just about business suits and boardrooms; we believe in learning through experience and having a blast along the way! Throughout the year, SMA hosts a myriad of social and professional events that will leave you inspired and connected. From epic networking mixers to creative workshops, we’ve got something for everyone. Imagine brainstorming outrageous marketing campaigns, planning unforgettable parties, and collaborating with like-minded peers who share your passion for all things marketing.
A SILEx opportunity – you can find out more about our SILEx experience at SILEx and Job Skills for the Future.
Your Future Career
These exciting marketing roles offer a diverse range of opportunities to make an impact in various industries and unleash your creative marketing talents.
| Social Media Manager | Craft engaging social media content, manage online communities, and implement strategies to grow brand presence and engagement. |
| Content Writer | Create compelling written content for websites, blogs, and marketing materials to attract and captivate target audiences |
| Brand Ambassador | Represent and promote a brand at events, trade shows, and through various marketing channels to increase brand visibility and customer loyalty. |
| Digital Marketing Specialist | Execute digital marketing campaigns, optimize online advertising, and analyze data to drive website traffic and conversions. |
| Market Research Analyst | Collect and analyze market data, conduct surveys and interviews, and provide insights to help businesses make informed marketing decisions. |
| Email Marketing Manager | Develop and implement email marketing campaigns, segment audiences, and track performance metrics to optimize email marketing strategies. |
| SEO Specialist | Optimize website content, conduct keyword research, and implement strategies to improve search engine rankings and increase organic traffic. |
| Marketing Analytics Consultant | Utilize data analytics tools, conduct in-depth analysis, and provide actionable insights to optimize marketing strategies and measure campaign effectiveness. |
Your Future Path
Student Testimonial
Video: Kinlin Program Guide – Student Testimonial – Daniella Mata; [2:35] by Fanshawe College. Transcript and captions available on YouTube.
To learn about the Marketing Management program, including the description, admission requirements and courses, see the program website.
