Customer Relationship Marketing and Sales Management – CRM2
Introduction
Video: Customer Relationship Marketing and Sales Management – Introduction by Simone Moreau-Rodgers, Coordinator [3:30] Captions available on YouTube.
Unlock the doors to an incredible job and career in the dynamic world of sales and marketing! In our ever-evolving digital economy, businesses are in desperate need of technically skilled and resourceful professionals who can navigate the fast-paced landscape. The key to success lies in mastering Customer Relationship Management (CRM) and Customer Experience (CX) strategies, the backbone of modern marketing and sales.
With our one-year graduate certificate program, you’ll dive deep into the world of CRM and CX, equipping yourself with the knowledge and skills to excel in this exciting field. From leveraging digital strategies to attract new customers to nurturing and strengthening relationships with existing ones, you’ll be at the forefront of driving business success.
By joining our program, you’ll gain hands-on experience and learn from industry experts who have thrived in the digital marketing and sales arena. You’ll uncover the secrets of crafting compelling customer experiences, harnessing the power of data-driven insights, and implementing effective CRM strategies that will set you apart from the competition.
But that’s not all. Upon completion of the program, you’ll open doors to a world of incredible job opportunities. With your newfound expertise in CRM and CX, you’ll be highly sought-after by companies across industries that rely on digital strategies to thrive in today’s marketplace. From multinational corporations to innovative startups, the possibilities are limitless. Don’t miss out on the chance to enhance your sales and marketing career in the digital age. Join our program and embark on a transformative journey that will pave the way for an incredible job and a rewarding career. Your future awaits—seize it today!
Unique Program Experiences
Salesforce & Hubspot Educational Partners
Fanshawe College has joined forces with the industry giants, HubSpot and Salesforce, to create an educational partnership like no other. This means big things for your success as a student. By teaming up with these industry leaders, we’re giving you access to top-notch training and hands-on experience with the latest marketing and customer relationship management (CRM) tools. You’ll be learning from the best and having a hands-on approach with real-world industry tools. This partnership is all about equipping you with the skills and knowledge that employers are looking for, setting you up for a future filled with amazing career opportunities. Get ready to take your marketing game to the next level with Fanshawe College and our game-changing partnership with HubSpot and Salesforce!
Shopify Student Partnership Program
Fanshawe College is also part of the awesome Shopify Student Partner Program! It’s a fantastic opportunity for our students to dive headfirst into the world of e-commerce and entrepreneurship. As a Shopify Student Partner, you’ll get exclusive access to all kinds of cool stuff like resources, mentorship, and hands-on experience with Shopify, the top e-commerce platform out there. Picture yourself developing your own online business, honing your entrepreneurial skills, and making connections that could change your life. We’re all about giving our students real-world opportunities, and being a part of the Shopify Student Partner Program shows just how committed we are to your success in the digital economy.
CRM Capstone
Get ready for an exhilarating hands-on journey that will propel you towards a successful career in marketing and Customer Relationship Management (CRM)! Our capstone course is not your ordinary classroom experience. We believe in the power of experiential learning, where simulations, role play, case studies, and real-life experiences take center stage.
Picture yourself stepping into the shoes of a marketing professional, tackling real-world challenges head-on. Through carefully selected projects and working directly with live clients, we’ll reinforce the topics you’ve covered throughout the program, ensuring that every lesson is not just theoretical but directly applicable to the work environment.
From day one, you’ll gain practical experience and learn how to navigate the complexities of the marketing landscape, honing your problem-solving abilities, communication skills, and strategic thinking.
A SILEx opportunity – you can find out more about our SILEx experience at SILEx and Job Skills for the Future.
Toolkit
Student Experience
Fanshawe Marketing Association
The Student Marketing Association (SMA), the ultimate hub of fun and innovation at Fanshawe College. The FMA brings together students from all programs to dive into the exciting world of marketing and to gain invaluable skills in marketing strategy, event coordination, and leadership. We’re not just about business suits and boardrooms; we believe in learning through experience and having a blast along the way!
Throughout the year, SMA hosts a myriad of social and professional events that will leave you inspired and connected. From epic networking mixers to creative workshops, we’ve got something for everyone. Imagine brainstorming outrageous marketing campaigns, planning unforgettable parties, and collaborating with like-minded peers who share your passion for all things marketing.
Your Future Career
These roles represent exciting career opportunities in the fields of customer relationship management, customer relationship marketing, and sales management. Each position plays a vital role in driving customer satisfaction, maximizing sales performance, and fostering strong customer relationships in today’s competitive business landscape.
| CRM Specialist | Implement and maintain customer relationship management systems, analyze customer data, and develop strategies to enhance customer experiences and drive business growth. |
| Sales Manager | Lead and motivate sales teams, set sales targets, develop sales strategies, and oversee the execution of sales plans to achieve revenue goals. |
| Customer Success Manager | Build and maintain strong relationships with customers, ensure their satisfaction, identify opportunities for upselling and cross-selling, and drive customer retention and loyalty. |
| Marketing Automation Specialist | Utilize marketing automation platforms to create and execute targeted marketing campaigns, track customer interactions, and optimize marketing efforts for maximum effectiveness. |
| Account Manager | Manage key client accounts, nurture relationships, identify opportunities for growth, and collaborate with cross-functional teams to ensure customer satisfaction and achieve sales targets. |
| CRM Consultant | Provide expert advice and guidance on customer relationship management strategies, assist in CRM system implementation, customization, and optimization, and offer ongoing support and training to clients. |
| Sales Operations Analyst | Analyze sales data, forecast sales trends, develop sales reports, and provide insights and recommendations to optimize sales processes and improve overall sales performance. |
| Customer Experience Manager | Design and implement strategies to enhance the end-to-end customer journey, improve customer satisfaction and loyalty, and identify areas for process improvement and customer-centric innovation. |
| Sales Enablement Specialist | Develop and deliver training programs and resources to empower sales teams, equip them with product knowledge and sales techniques, and enhance their effectiveness in closing deals and achieving sales targets. |
Student Testimonial
Video: Customer Relationship Management and Sales Program – Student Testimonial – Nilton Karsokas Filho [1:24] by Fanshawe College. Captions available on YouTube.
Your Future Path
For more in formation on program pathways, please visit the following pages:
To learn about the Customer Relationship Marketing and Sales Management program, including the description, admission requirements and courses, see the program website.
