“I owe my ongoing success to Fanshawe College, to all faculty, staff, administration and colleagues. I am truly grateful for their support and encouragement!”
-Rumman Khan – Graduate 2015
Business Marketing – BMK1/BMK 2
Introduction
Video: BMK Promo by Matthew Schonewille [1:56] Transcript and captions are not available.
This two-year business marketing diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career.
Our Business Marketing program is available in a conventional in-class format, with admission intakes in September, January, February, and May. For those who prefer the convenience of online learning, we offer a comprehensive, fully online business marketing program that can be pursued full-time or part-time. Additionally, a cooperative education version of this program is also available for those interested in intertwining education with practical work experience.
Unique Program Experiences
Applied research
Within the program curriculum, individual students or student teams demonstrate their research skills through an applied research project with an external partner. The project will provide value to an external client and may involve students from more than one program, but applied research within a vocational area is its defining feature.
- Examples: Working with external clients and students from more than one program on capstone research projects, thesis or presentation to an external organization.
Entrepreneurship
Within the program curriculum, students or student teams demonstrate their learning related to entrepreneurship, small business development/management or intrapreneurship. As part of the experience, students might access programs, workshops and activities facilitated by LEAP Junction and community organizations that support new businesses.
- Examples: Business proposal, proposal for social enterprise, business proposal presentation, pitch competition (à la Dragon’s Den).
Global projects
Within the program curriculum, individual students or student teams work with a Canadian or international organization to address a global problem or opportunity. Students demonstrate their learning in a vocational area and deliver value to the external partner. Students may work with students at other domestic or international institutions, but the global focus of the project is its defining feature.
Examples: Environmental scan, prototype, situational analysis, recommendation report, action plan, marketing strategy, presentation to an external organization, global business strategy for Canadian business.
Live client interactions
Within the program curriculum, students interact with external partners to demonstrate their learning in a vocational area. Live client interactions may be in the form of a project or a placement and may include feedback from external parties. Still, both the project and the placement must be evaluated by a faculty member.
- Live client projects: Individual students or student teams engage with live clients to address a problem or opportunity, delivering value to the client. Clients can be within or external to the College. Examples: Business plan, prototype, charrette, recommendation report, presentation to client.
- Student placements: Individual students interact with professionals and clients/patients in the workplace. Typically, students are under the supervision of a mentor or preceptor and are required to complete agreed-upon tasks or specific competencies. Examples: Field placement with agreed-upon goals, clinical placement with required competencies, internship, and externship.
Multi-disciplinary projects
Within the program curriculum, individual students or student teams from more than one program collaborate on a project to demonstrate their learning in a vocational area. Multi-disciplinary projects may involve only Fanshawe students or students from other post-secondary institutions, either through face-to-face or virtual collaboration. The project may provide value to an external client, but the multi-disciplinary nature of the project is its defining feature.
- Examples: Prototype, product, proposal, report, strategy, gala, showcase, community event.
Toolkit
Technology and tools that students will take away from the program
- Customer Relationship Management (CRM) software (e.g. Hubspot)
- Marketing automation software
- Email marketing platforms
- Search Engine Optimization (SEO) tools
- Social media management and analytics tools
- Content management systems (CMS)
- Graphic design software (e.g. Adobe Creative Suite and Canva)
- Presentation software (e.g. Microsoft PowerPoint)
- Digital advertising platforms (e.g. Google Ads, Facebook Ads)
- Virtual meeting and collaboration tools (e.g. Zoom, Microsoft Teams)
Student Experience
Submerge yourself into a rich learning experience that transcends traditional classroom boundaries. Engage in practical market research studies, create and manage advertising campaigns, and develop robust sales and business plans—many of which present the opportunity to collaborate with actual clients. Moreover, get accustomed to utilizing contemporary software tools, including applications for presentations, spreadsheets, graphic design, and publishing, equipping you with the technical skills sought by today’s employers.
“Thank you Fanshawe for giving me my beginning to make a better future for myself. Thank you for hiring amazing teachers, who give great projects, and encourage students to strive for their dreams. Thanks for making my dream, a reality.”
– Carleigh Lewis – Graduate 2011
Your Future Career
Graduates from Fanshawe’s Business – Marketing program are well-equipped to navigate the diverse marketing world, with the knowledge and skills to make a substantial impact. Whether it’s sales, retail management, advertising, brand management, or exploring the exciting realms of sports and events marketing, customer relationship management, or market research, our graduates find themselves adeptly prepared to step into a myriad of entry-level positions. These include roles such as marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative, and market researcher.
Did you know Fanshawe consistently achieves stellar rankings in graduate employment rates among large colleges in Ontario? It’s a testament to our commitment to ensuring our graduates are not just educated but employable and primed for success in their chosen careers.
Some of the career opportunities that await graduates of Fanshawe’s Business–Marketing program are:
- Social Media Assistant: Propel brand growth and affinity by actively engaging target audiences and markets through strategic social media posts and vibrant virtual events.
- Content Specialist: Craft compelling narratives and visuals to champion marketing activities, program promotions, and fundraising endeavours, ensuring resonation with target audiences.
- Social Change Specialist: Become a beacon for change by spearheading impactful social marketing campaigns that shed light and advocate for pivotal social issues, such as tobacco use reduction, LGBTQ+ rights, and amplifying Indigenous and minority voices.
- Product Marketing Analyst: Analyze market trends and consumer behaviour to shape product positioning and development, ensuring alignment with customer needs and market demands.
- Event Coordinator: Seamlessly plan and execute events, coordinating logistics, vendors, and promotional activities to create memorable experiences that enhance brand visibility and engagement.
- Customer Success Associate: Act as a linchpin between the company and its clients, ensuring customer satisfaction by understanding their needs and liaising with various departments to enhance product/service delivery.
With a solid foundation from Fanshawe’s Business–Marketing program, your career in marketing will be off to a vibrant start, offering a world of opportunities to explore and make a mark in the dynamic field of marketing.
Your Future Path
Graduates who meet admission requirements are also eligible for transfer to the Business Administration – Marketing Advanced Diploma or the Honours Bachelor of Commerce (Marketing) Degree. Available in a traditional in-class format with September, January, February and May admissions or as a fully online business program, full-time or part-time. A co-op version of this program is also available.
- View the Program Pathways page for more opportunities.
Co-Op Opportunities
By participating in our co-op program, students are not only able to apply their classroom knowledge in a practical setting but also gain invaluable insights and professional connections that can significantly fuel their career trajectory, even before graduation! Here’s a glimpse into some of the co-op roles that have propelled the careers of our Business Marketing (Co-op) students:
- Video Game Business Development Associate: Forge new partnerships and business alliances, craft compelling sales proposals and project synopses, and be the face of the company at global industry events.
- Marketing and Advertising Specialist: Enhance the company’s digital footprint and execute innovative advertising campaigns to drive business expansion.
- Territory Sales Representative: Achieve and exceed monthly sales targets by selling and delivering a substantial volume of products in adherence to specific customer agreements.
- Social Media Coordinator: Manage and elevate the company’s social media presence, engage with the online community, and create content that resonates with the target audience to drive brand awareness and customer engagement.
- Market Research Analyst: Delve into market trends and consumer behaviours, conduct comprehensive research, and analyze data to help the company make informed decisions regarding product developments and marketing strategies.
- Event Marketing Coordinator: Design, plan, and execute events that enhance brand visibility, coordinating all aspects from logistics to promotional activities, ensuring alignment with the company’s marketing objectives.
- Customer Relationship Management (CRM) Specialist: Implement and manage CRM platforms, develop customer engagement strategies, and utilize data analytics to enhance customer experience and loyalty.
- Content Creator: Develop captivating content for various platforms, including blogs, videos, and infographics, to engage the target audience and enhance the company’s content marketing efforts.
- SEO Specialist: Optimize the company’s online content to ensure a prominent presence in search engine results, driving organic traffic and enhancing digital visibility.
For more detailed information regarding the co-op program and to explore how it can pave the way for your flourishing career in business marketing, kindly visit our co-op site or get in touch with a consultant at the Co-op Office by emailing coop@fanshawec.ca.
To learn more about the Co-op for this program (BMK2), please visit the Business – Marketing (Co-op) page.
To learn about the Business-Marketing program, including the description, admission requirements and courses, see the program website.
