Business Administration Marketing – BAM2
Introduction
Video: Business Administration Marketing Intro by Matthew Schonewille [2:32] Transcript available on YouTube.
Build on your business marketing diploma with this advanced diploma in business administration marketing. You’ll gain specialized knowledge and experience in entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; web design and more. You’ll also have the opportunity to apply to further develop your consulting skills with the option of substituting two courses for the intensive community consultancy program, working with live clients to solve real problems.
Unique Program Experiences
The Business Administration Marketing Advanced Diploma is a desirable program in that it not only offers some exceptional educational and learning experiences but, students get access to a variety of unique job ready program experiences that other colleges may not offer.
Unique Program Experiences
- Practical experience in SEM and SEO through live campaigns
- Collaboration with Google and SEMPO for industry experience
- Opportunity to pursue high demand Google designations
Future Educational Opportunities
- Transfer eligibility to Honours Bachelor of Commerce degree
- Flexibility to complement diploma with Fanshawe certificate
- Possibility to complete a degree at other post-secondary institutions
One unique program experience offered by the BAM advanced diploma is the opportunity for students to gain practical experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. This experience is made possible through Fanshawe’s collaborative relationship with Google and the Search Engine Marketing Professional Organization.
Another unique experience is that graduates will have the opportunity to pursue Google designations that are in high demand but not widely available. This provides graduates with a competitive edge in the job market and prepares them for success in a variety of marketing disciplines.
Additionally, graduates who meet admission requirements are eligible for transfer to the Honours Bachelor of Commerce (Digital Marketing) degree. This provides an opportunity for graduates to continue their education and further specialize in their field.
Finally, students who complete the program can also complement their advanced diploma with a Fanshawe graduate certificate or complete a degree at many other post-secondary institutions. This flexibility allows graduates to customize their education to their specific career goals and interests.
A SILEx opportunity – you can find out more about our SILEx experience at SILEx and Job Skills for the Future.
Toolkit
Technology and tools that students will take away from the program
- Customer Relationship Management (CRM) software (eg Hubspot)
- Marketing automation software
- Email marketing platforms
- Web analytics tools (e.g. Google Analytics)
- Search Engine Optimization (SEO) tools
- Social media management and analytics tools
- Content management systems (CMS)
- Graphic design software (e.g. Adobe Creative Suite)
- Presentation software (e.g. Microsoft PowerPoint)
- Sales force automation tools
- Data visualization tools – Mavin and Google Search Console
- Digital advertising platforms (e.g. Google Ads, Facebook Ads)
- E-commerce platforms (e.g. Shopify and Woocommerce)
- Virtual meeting and collaboration tools (e.g. Zoom, Microsoft Teams)
- HTML and CSS coding skills for website design and development
Student Experience
The BAM program is designed to give each student an advantage when applying for the job market by developing each student’s critical thinking, problem-solving, perseverance, resiliency and job adaptability readiness skills.
Why Should You Care About This?
Employers keep on telling us that they want Fanshawe College Grads not only because they have the ability to make a difference in their future jobs right away but also because Fanshawe grads outperform many university grads where it matters most, in the practical experience gained while in the BAM program.
Your Future Career
Types of potential careers/jobs:
- Marketing Coordinator – Marketing
- Marketing Specialist – Marketing
- Social Media Coordinator – Social Media/Digital Marketing
- Public Relations Coordinator – Public Relations
- Advertising Account Executive – Advertising
- Communications Strategist
- Client Support Specialist
- Brand Coordinator – Brand Management
- Market Research Analyst – Market Research/Analytics
- Sales Representative – Sales
- Digital Marketing Specialist – Digital Marketing
- Content Marketing Coordinator – Content Marketing
- E-commerce Coordinator – E-commerce
- Event Marketing Coordinator – Event Marketing
- Customer Relationship Coordinator – Customer Relationship Management
- Marketing Consultant – Marketing Consulting
- Marketing Analytics Specialist – Marketing Analytics
- Search Engine Optimization (SEO) Specialist – SEO/Digital Marketing
Current Employers of Fanshawe Grads
- Northern Commerce
- Ontario SEO
- 3M Canada
- In2Communications
- The Logic Group inc.
- SearchKings
- Hudson’s Bay Company
- Canada Life
- Lifecycle
- London Foods LTD
- Redding Designs LTD
- MaisonWeb
- FreshBooks
- Kulin
Testimonial from Employers
Graduates of Fanshawe’s Business program enter the workforce on a management career path in large and small businesses across industries, as well as the not-for-profit sector and government. Graduates are also suited for a variety of entry-level positions, including management trainee, store supervisor, office supervisor, operations supervisor and production supervisor. Graduates may also choose to launch and manage their own small businesses.
Did you know Fanshawe consistently ranks high in graduate employment rates among large colleges in Ontario? Here are some examples of career opportunities for graduates of Fanshawe’s Business program:
- Administrative Assistant – Work with business units, write and edit communications and documentation, assist client meetings, print and handle orders and documents for employees and clients
- E-Commerce Coordinator – Support a fast-paced start-up business working in the fashion, art, lifestyle and technology sectors by connecting customers to brands and building brand affinity.
- Private Wealth Finance – Deliver private investment counselling and banking services to high-net-worth clients.
Your Future Path
This business program will also provide you with the opportunity to earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management.
Graduates who meet admission requirements are also eligible for transfer to the Honours Bachelor of Commerce (Digital Marketing) Degree.
Available in a traditional in-class format with September and January admissions or as a fully online business program, full-time or part-time.
- View the Program Pathways page for more opportunities.
To learn about the Business Administration Marketing (BAM2) program, including the description, admission requirements and courses, see the program website.
