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[7] Hyundai Motor America (2016). “Special Programs: College Graduate Program.” Retrieved from: https://www.hyundaiusa.com/financial-tools/college-grad-program.aspx

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[12] Information in this section was obtained through an interview with the director of marketing at Wow Wee Toys Ltd. conducted on July 15, 2004.

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[29] Godin, S. (1999). Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: NY. Simon & Schuster. p. 40-52.

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[35] Sniderman, Z. (2010). “5 Winning Social Media Campaigns to Learn From.” Retrieved from: http://mashable.com/2010/09/14/social-media-campaigns/#R7bMibHpKaq7

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[37] Van Grove, J. (2010). “Celebrate Tax Day with Free Stuff.” Retrieved from: http://mashable.com/2010/04/15/tax-day-2010-freebies/#bkRuURIJKmq2

[38] Efrati, A. (2011). “How Twitter’s Ads Work.” The Wall Street Journal. Retrieved from: http://blogs.wsj.com/digits/2011/07/28/how-twitters-ads-work/

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[47] Statista (2016). “Number of monthly active Facebook users worldwide as of 1st quarter 2016 (in millions).” Retrieved from: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

[48] Internet Live Stats (2016). “Twitter Usage Statistics.” Watch the ticker count tweets here: http://www.internetlivestats.com/twitter-statistics/

[49] Prodhan, G. (2011). “Marketers struggle to harness social media – survey.” Retrieved from: http://www.reuters.com/article/socialmedia-ibm-idUSL5E7LA3JO20111011

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