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See Table 1.1 for a summary of the Transmission, Interaction, and Transaction Models of communication.
Table 1.1: Communication Models
Models |
Foci |
Transmission Model |
Frames communication as a thing, like an information packet, that is sent from one place to another. From this perspective, communication is defined as sending and receiving messages. |
Interaction Model |
Frames communication as an interaction in which a message is sent and then followed by a reaction (feedback), which is then followed by another reaction, and so on. From this perspective, communication is defined as producing conversations and interactions within physical and psychological contexts. |
Transaction Model |
Frames communication as integrated into social realities in such a way that it helps communicators not only to understand them, but also to create and change them. |
Activity: Check Your Understanding
The original version of this chapter contained H5P content. You may want to remove or replace this element.
The original version of this chapter contained H5P content. You may want to remove or replace this element.