Introduction

Welcome to Part 2: Feasibility of International Trade. This OER focuses on the analysis, research, and planning required by an organization to ensure the successful expansion of an international venture. The text is divided into four sections. Section one examines an organization’s readiness and motivation for expansion. Section two is dedicated to the risks associated with international markets and risk mitigation strategies. It also offers various frameworks related to corporate social responsibility and sustainable development when conducting business in less developed countries. Section three explains the different modes of entry available to organizations, as well as the scale and timing of entry. The last section is assigned to cost elements associated with international trade, available pricing strategies, and international pricing constraints, which help to assess the overall viability of international ventures. The appendix explains the risk management process, which students can apply to section two on risk identification and mitigation strategies.

International Trade and Finance – Part 2: Feasibility of International Trade was developed for use in BUS1055 Feasibility of International Trade in the Business – International Business diploma program at Conestoga College.

Features of this OER

Each chapter in International Trade and Finance is introduced with chapter-level Learning Objectives and a Think About It! box introducing the chapter’s main themes, which may include a short YouTube video, a Test Yourself H5P quiz, or a set of Reflection Questions.

Think About It! boxes throughout the chapters give readers the opportunity to explore certain terms and ideas further, such as with videos or interactive H5Ps.

Let’s Explore and Review boxes introduce external resources to help learners explore the foundations of a key concept or learn more about it.

Did You Know? boxes share interesting stories or supplemental information with readers.

Each chapter ends with a Chapter Summary based on the chapter’s Learning Objectives and gives readers a chance to assess their learning with Check Your Understanding H5P quizzes.

Each part includes a complete Glossary, with pop-up definitions linked to terms used in context.