Chapter 14: Selecting and Entering an International Market
Chapter 14 Introduction
Learning Objectives
After reading this chapter, you should be able to
- Discuss the selection of a foreign market, the time of the entry, and the scale of the entry.
- Compare and contrast different modes of entry to a foreign market.
Think About It!
Video: CAGE Framework for International Trade
In this video from Carlson School of Management, Professor Pankaj Ghemawat, director of the Centre for Globalization of Education and Management at the Stern School of Business, discusses the CAGE framework and how businesses can use it to evaluate international trade opportunities.
Source: Carlson School of Management. (2015, March 12). Pankaj Ghemawat: CAGE framework for international trade – Global matters [Video]. YouTube. https://www.youtube.com/watch?v=7FpUJaG7uMk
Reflection Questions
Before we begin, we encourage you to reflect on the following questions:
- What are the four dimensions of CAGE framework?
- How does the CAGE framework help businesses determine a trade partner?
Introduction
This chapter will consider which international markets to enter, when to enter an international market and how to enter an international market.
