Chapter 9: Internal Analysis: Assessing Current State
Chapter 9 Introduction
Learning Objectives
After reading this chapter, you should be able to
- Explain how an organization can determine if their product is ready to compete in an international market.
- Explain how to determine if a company is ready to enter international markets.
- Discuss the motivations behind a firm’s decision to enter international markets.
Think About It!
Video: Export Experts: Are You Ready to Export?
In this video, trade experts from various countries give advice on how to assess your readiness for entering international markets, what questions to ask and what factors to consider when making that decision.
Source: International Trade Administration. (2014, November 19). Export experts: Are you ready to export? [Video]. YouTube. https://youtu.be/1CUkTzWdp1w?si=9jCkTfpv3k0-bmJR
Reflection Questions
Before we begin, we encourage you to reflect on the following questions:
- What is the first question you should ask yourself when you are looking to export?
- Why is it important to commit to long term when starting to trade internationally?
Introduction
Before embarking on a new venture in international markets, it is important that an organization assess their current state, available resources, and overall attitude toward expansion. This first step can help the organization determine whether the new venture is going to be feasible or not.
