Chapter 04. Risk Management
04.02. Risk Identification and Assessment
Key Questions
Briefly reflect on the following before we begin:
- What are the most effective techniques for identifying risks within an organization?
- How do qualitative and quantitative methods differ in assessing risk impact and likelihood?
- Why is prioritizing risks critical for effective risk management, and what tools can assist this process?
- How can internal and external data enhance risk assessment processes?
In risk management, identifying and assessing risks are foundational to safeguarding organizational interests and fostering resilience. This section elucidates various techniques and tools for adequate risk identification and assessment. Techniques for identifying risks encompass diverse methodologies such as brainstorming sessions, interviews with stakeholders, and surveys, enabling organizations to capture a comprehensive range of potential threats and opportunities. Complementing these techniques, risk assessment tools like SWOT analysis, risk heat maps, and risk registers provide structured frameworks for systematically evaluating risks based on their impact and likelihood.
Assessing risk impact and likelihood involves employing qualitative and quantitative methods to gauge the potential consequences and probabilities associated with identified risks. Prioritizing risks becomes imperative for resource allocation and risk mitigation efforts, necessitating the development of risk matrices to rank risks based on their severity and likelihood of occurrence. Furthermore, integrating internal and external data sources enhances the accuracy and relevance of risk assessments, enabling organizations to make informed decisions and allocate resources effectively. Scenario analysis and stress testing techniques further bolster risk assessment processes by simulating potential scenarios and assessing their impact on organizational objectives. Despite the value of risk identification and assessment, organizations may encounter common challenges in these processes, including bias, lack of data, and complexity, underscoring the importance of robust methodologies and stakeholder engagement in mitigating such obstacles.
Internal Audit in Action
Background
TechHealth Innovations, a startup focusing on healthcare technology, plans to launch a new medical device. Given the highly regulated nature of the healthcare industry and the potential for significant impact on patient health, the company recognizes the importance of a thorough risk identification and assessment process for its new product development.
Challenge
The main challenge lies in identifying and assessing all potential risks associated with developing and launching the new medical device, including technical, regulatory, operational, and market risks. The company aims to prioritize these risks to address critical issues promptly.
Action Taken
In collaboration with the product development team, the internal audit team conducts brainstorming sessions, interviews with subject matter experts, and surveys among potential users to identify possible risks. They utilize SWOT analysis to understand strengths, weaknesses, opportunities, and threats related to the product. A risk heat map is then developed to visualize the impact and likelihood of each identified risk, aiding in the prioritization process.
Outcome
Through this comprehensive risk identification and assessment process, TechHealth Innovations identifies several high-priority risks, including the possibility of regulatory delays and the risk of emerging competitive technologies. The company has decided to focus on these areas, allocating resources to expedite regulatory approval processes and enhance the product’s unique features to stay ahead of the competition. This strategic approach to risk management enables TechHealth Innovations to successfully launch its product with a clear understanding of the risk landscape and preparedness for potential challenges.
Reflection
This scenario illustrates the critical importance of systematic risk identification and assessment in product development, especially in high-stakes industries like healthcare technology. By employing various techniques and tools, TechHealth Innovations made informed decisions, prioritizing efforts to mitigate significant risks and ultimately contributing to the successful launch of their innovative medical device.
Techniques for Identifying Risks
In risk management, identifying potential risks is the crucial first step. Techniques such as brainstorming, interviews, and surveys enables organizations to identify a comprehensive range of risks that may affect their operations. Each method offers unique advantages in creativity, depth of insight, and breadth of coverage. By combining these techniques strategically, organizations can enhance their ability to identify and understand risks , laying a solid foundation for the subsequent risk assessment and management stages.
Brainstorming
Brainstorming is a creative and collaborative technique used to generate a wide range of ideas and potential risks within a structured session. Team members from different departments or areas of expertise come together to share their perspectives and insights on possible risks. During brainstorming sessions, participants are encouraged to think freely and contribute any risk they perceive, no matter how improbable it may seem initially. This approach often leads to identifying common and uncommon risks, providing a comprehensive view of potential threats to the organization.
Interviews
Interviews involve discussions with key stakeholders, including employees, managers, suppliers, customers, and subject matter experts, to gather information about potential risks. Interviews provide an opportunity to delve deeper into specific areas of concern and to explore risks that may have yet to be apparent through other means. Interviewing stakeholders allows for a more personalized and detailed understanding of their perspectives on risks and their potential impact on the organization. It also enables the identification of risks that may be unique to specific individuals or departments and might not emerge in group settings.
Surveys
Surveys are a systematic method of collecting information from many organizational stakeholders. Surveys can be distributed electronically or in print format, including open-ended questions or structured response options. Surveying various individuals within the organization, including employees at different levels, departments, and locations, provides insights into the diverse perspectives on potential risks. Surveys help identify common concerns or trends across the organization and can help prioritize risks based on their prevalence and perceived impact.
Risk Assessment Tools: SWOT Analysis, Risk Heat Maps, and Risk Registers
Risk assessment tools are crucial in systematically evaluating and prioritizing organizational risks. SWOT analysis, risk heat maps, and risk registers are valuable tools in risk assessment, providing organizations with structured approaches to identify, prioritize, and manage risks . By leveraging these tools, organizations can enhance their understanding of potential threats and opportunities, make informed decisions, and proactively mitigate risks to safeguard their objectives and improve organizational resilience. Let’s review some some of the more commonly used tools of risk assessment.
SWOT Analysis
SWOT analysis is a strategic planning tool to identify and analyze an organization’s strengths, weaknesses, opportunities, and threats. In risk management, SWOT analysis helps identify internal and external factors that may impact the organization’s ability to achieve its objectives. Strengths and weaknesses are internal, while opportunities and threats are external. By examining these factors comprehensively, organizations can gain insights into potential risks and opportunities and develop strategies to mitigate or capitalize on them accordingly.
Risk Heat Maps
Risk heat maps visually represent risks based on their likelihood and impact. Risks are typically plotted on a matrix, with the probability of occurrence on one axis and the potential impact on the other. Each risk is assigned a colour or shading to indicate its severity level. Red or darker shades represent high-risk areas, while green or lighter shades depict low-risk regions. Risk heat maps provide a clear and intuitive way to prioritize risks, allowing organizations to focus their resources on addressing the most critical threats first.
Risk Registers
Risk registers are comprehensive databases or spreadsheets that document all identified risks within an organization. For each risk, the register typically includes information such as the risk description, potential impact, likelihood of occurrence, risk owner, mitigation measures, and current status. Risk registers serve as a centralized repository of risk information, enabling organizations to track, monitor, and manage risks systematically. Organizations can ensure that risks are noticed and appropriate actions are taken to address them promptly by maintaining a risk register.
Assessing Risk Impact and Likelihood: Qualitative and Quantitative Methods
Assessing the impact and likelihood of risks is critical in the risk management process. Organizations employ both qualitative and quantitative methods to evaluate these aspects, providing a comprehensive understanding of the risks they face.
Qualitative Methods | Quantitative Methods |
---|---|
Qualitative risk assessment involves subjective judgments based on expert opinions, experience, and knowledge of the organization’s operations. | Quantitative risk assessments are more objective because they use facts and statistics to calculate the impact and likelihood of risks. |
Qualitative risk assessment does not rely on numerical data but instead focuses on qualitative descriptors to assess the impact and likelihood of risks. | Quantitative risk assessment uses historical numeric data and statistical techniques like predictive modelling, simulations, and probabilistic analysis to quantify the impact and likelihood of risks. |
Standard qualitative methods include risk scoring using descriptive scales (e.g., low, medium, high), risk ranking, risk categorization, and risk assessment workshops. | Standard quantitative techniques include sensitivity analysis, Monte Carlo simulation, decision trees, and fault tree analysis. |
Though qualitative methods lack precision compared to quantitative techniques, they offer flexibility, ease of implementation, and the ability to capture a wide range of risks, especially those with limited data availability. | Though quantitative methods require more resources and expertise to implement, they offer greater accuracy and enable organizations to prioritize risks based on their potential financial and operational implications. |
The choice between qualitative and quantitative methods depends on various factors, including the nature of the risk, data availability, organizational preferences, and resource constraints. Quantitative methods with sufficient data are preferable for high-impact and high-likelihood risks as they provide more precise assessments and enable organizations to conduct sophisticated analyses. However, qualitative methods with limited data may be more suitable for emerging or qualitative risks, allowing organizations to rely on expert judgment and qualitative criteria to assess risks effectively.
Assessing risk impact and likelihood using qualitative and quantitative methods is essential for informed decision-making and effective risk management. By combining both approaches, organizations can better understand their risk landscape, identify key priorities, and allocate resources appropriately to mitigate threats and capitalize on opportunities. Whether qualitative or quantitative, risk assessment enables organizations to anticipate, prepare for, and respond to risks proactively, safeguarding their objectives and enhancing long-term resilience.
Prioritizing Risks: Developing a Risk Matrix
Prioritizing risks is crucial in risk management, allowing organizations to focus on addressing the most significant threats and opportunities. One commonly used tool for prioritizing risks is a risk matrix, which provides a systematic framework for assessing and ranking risks based on their likelihood and impact. As shown in Exhibit 4.1, a risk matrix typically consists of two dimensions: likelihood and impact.
Likelihood represents the probability or frequency of a risk event occurring within a defined timeframe. Commonly used categories include rare, unlikely, possible, and almost inevitable.
Impact refers to the magnitude of the consequences or effects that a risk event could have on the organization’s objectives, assets, or operations. Impact categories may include negligible, minor, moderate, significant, and catastrophic.
Each dimension is divided into discrete categories or levels, assigning numerical values or descriptive labels to represent the varying degrees of risk.
To create a risk matrix, organizations first identify and define the likelihood and impact categories relevant to their specific context and risk appetite. This involves considering factors such as industry norms, regulatory requirements, organizational objectives, and stakeholder expectations. Once the categories are established, organizations populate the risk matrix by assigning each risk a score or rating based on its estimated likelihood and impact. Each category can use a numerical scale (e.g., 1 to 5) or descriptive labels (e.g., low, medium, high).
Once populated, the risk matrix visually represents the relative severity of risks within the organization. Risks in the high-likelihood and high-impact quadrant pose the most significant threats and require immediate attention and mitigation efforts. Conversely, risks in the low probability and low impact quadrant may be deemed acceptable and may not warrant significant resources for mitigation. The risk matrix helps stakeholders prioritize risks by focusing on those with the highest potential to affect the organization’s objectives. It facilitates discussions and decision-making around risk treatment strategies, resource allocation, and risk tolerance levels.
While the risk matrix is a valuable tool for risk prioritization, it has some limitations. The subjective nature of assessing likelihood and impact can lead to inconsistencies and biases in risk rankings. The risk matrix may also oversimplify complex risk scenarios and fail to capture interdependencies between risks.
Despite its limitations, the risk matrix remains a widely used and effective tool for prioritizing risks and guiding risk management efforts. By systematically assessing and ranking risks based on their likelihood and impact, organizations can allocate resources strategically, mitigate threats, and capitalize on opportunities to achieve their objectives while managing uncertainty effectively.
The Role of Internal and External Data in Risk Assessment
Risk assessment involves evaluating the likelihood and impact of potential risks to an organization’s objectives. Organizations rely on internal and external data sources to conduct a comprehensive risk assessment to gather information about existing and emerging risks. The role of internal and external data in risk assessment is essential for identifying, analyzing, and prioritizing risks effectively.
Internal Data
Internal data refers to information generated, collected, and stored within the organization. It includes operational, financial, and performance metrics, incident reports, audit findings, and historical risk management data. Internal data sources provide insights into the organization’s processes, systems, and controls, allowing for a detailed examination of internal vulnerabilities and exposures.
Key Internal Data Sources for Risk Assessment
- Operational Data: Data related to the organization’s day-to-day activities, such as sales figures, production outputs, customer complaints, and employee turnover rates, can reveal operational inefficiencies, process bottlenecks, and potential risks to business continuity.
- Financial Data: Financial statements, budgets, cash flow reports, and profitability analyses offer insights into the organization’s financial health, liquidity, solvency, and exposure to market risks, credit risks, and liquidity risks.
- Incident Reports: Records of past incidents, accidents, near misses, security breaches, and compliance violations provide valuable information about recurring issues, trends, and areas of weakness that may pose risks to the organization’s operations, reputation, and regulatory compliance.
- Audit Findings: Internal audit reports, compliance assessments, and control self-assessments highlight control deficiencies, compliance gaps, and areas of non-conformance with policies, procedures, and regulatory requirements, helping identify risks related to governance, internal controls, and compliance.
External Data
External data refers to information from outside the organization, such as industry reports, market analyses, regulatory updates, news articles, competitor intelligence, and economic indicators. External data sources provide insights into macroeconomic trends, industry dynamics, emerging threats, regulatory changes, and geopolitical risks that may impact the organization’s operations and strategic objectives.
Key External Data Sources for Risk Assessment
- Industry Reports and Market Analyses: Reports from industry associations, market research firms, and trade publications offer insights into industry trends, competitive landscapes, emerging technologies, customer preferences, and regulatory developments, helping organizations anticipate industry-specific risks and opportunities.
- Regulatory Updates: Monitoring changes in laws, regulations, and industry standards relevant to the organization’s operations and sector is essential for identifying compliance risks, legal liabilities, and reputational risks associated with non-compliance or regulatory violations.
- News and Media Sources: Monitoring news outlets, social media platforms and industry forums provides real-time updates on geopolitical events, natural disasters, cyber threats, supply chain disruptions, and other external factors that may impact the organization’s operations, supply chain, and reputation.
The Relationship Between Internal and External Data
Practical risk assessment involves integrating internal and external data to understand the organization’s risk landscape. By combining insights from internal sources with external market intelligence and environmental scans, organizations can identify emerging risks, anticipate industry trends, and proactively mitigate threats to their strategic objectives. The role of internal and external data in risk assessment is instrumental in helping organizations identify, analyze, and prioritize risks effectively. By leveraging internal data sources to assess internal vulnerabilities and controls and incorporating external data sources to monitor external threats and industry trends, organizations can enhance their risk management capabilities and make informed decisions to protect their interests and achieve their objectives.
Scenario Analysis and Stress Testing
Scenario analysis and stress testing are essential techniques used in risk management to identify risks and assess the potential impact of adverse events on an organization’s objectives, operations, and financial performance. These techniques involve creating hypothetical scenarios or subjecting the organization to extreme conditions to evaluate its resilience and ability to withstand various risk scenarios.
By conducting scenario analysis and stress testing, organizations can enhance their resilience, improve decision-making, and safeguard their long-term sustainability in an increasingly complex and uncertain business environment.
Scenario Analysis
Scenario analysis involves the creation of plausible scenarios that represent future situations or events that could impact the organization. These scenarios are based on various factors, including economic conditions, market trends, regulatory changes, technological advancements, natural disasters, and geopolitical developments. By exploring multiple scenarios, organizations can identify and understand the potential risks they may face and develop strategies to mitigate them.
Critical Steps in Scenario Analysis
- Identifying Relevant Scenarios: Organizations identify relevant scenarios based on their industry, geographical location, strategic objectives, and risk appetite. Scenarios may include economic downturns, cybersecurity breaches, supply chain disruptions, regulatory changes, natural disasters, and pandemics.
- Developing Scenario Narratives: Each scenario is accompanied by a narrative that describes the sequence of events, the underlying causes, and the potential impacts on the organization. These narratives help stakeholders understand the context and implications of each scenario.
- Assessing Impacts and Responses: Organizations assess the potential impacts of each scenario on their operations, financial performance, reputation, and stakeholders. They evaluate the effectiveness of existing risk management measures and develop response strategies to mitigate the identified risks.
- Scenario Testing and Sensitivity Analysis: Organizations conduct scenario testing to simulate the effects of each scenario on their business processes, financial statements, and key performance indicators. Sensitivity analysis helps identify the most critical variables and assumptions driving the outcomes of each scenario.
Stress Testing
Stress testing involves subjecting the organization to extreme or adverse conditions to evaluate its resilience and ability to withstand shocks. Unlike scenario analysis, which examines a range of plausible scenarios, stress testing focuses on extreme but plausible events that could severely impact the organization.
Critical Steps in Stress Testing
- Identifying Stress Scenarios: Organizations identify stress scenarios based on their severity, likelihood, and potential impact on the organization. Stress scenarios may include financial market crashes, extreme weather events, geopolitical crises, or operational failures.
- Quantifying Stress Impacts: Organizations quantify the potential impacts of stress scenarios on their financial position, liquidity, capital adequacy, and operational resilience. They analyze the worst-case outcomes and assess the adequacy of their risk management measures and contingency plans.
- Testing Resilience and Recovery Strategies: Organizations conduct stress testing to evaluate their resilience to extreme events and ability to recover from adverse situations. They assess the effectiveness of their risk mitigation strategies, contingency plans, and crisis management protocols.
- Iterative Process and Continuous Improvement: Stress testing is an iterative process that requires regular review and refinement. Organizations learn from the results of stress tests and incorporate feedback into their risk management frameworks to enhance their preparedness for future challenges.
Common Challenges in Risk Identification and Assessment
Risk identification and assessment are crucial steps in risk management but come with challenges. Overcoming these challenges ensures organizations can identify, assess, and mitigate risks to achieve their objectives. Let’s look at some common difficulties in risk identification and assessment.
- Lack of Data and Information
- One of the primary challenges in risk identification and assessment is the lack of comprehensive and accurate data and information. Without sufficient data, organizations may struggle to identify emerging risks or accurately assess the potential impact of known risks.
- Limited historical data or incomplete data sets can hinder the effectiveness of risk assessment techniques and make it challenging to accurately predict the likelihood and severity of risks.
- Subjectivity and Bias
- Risk identification and assessment often involve subjective judgments and opinions, which can introduce bias. Stakeholders may perceive risks differently based on their experiences, roles, and objectives, leading to inconsistencies in risk assessments.
- Personal biases, cognitive biases, and organizational culture can influence risk identification and assessment, potentially resulting in overlooking certain risks or overemphasizing others.
- Complexity and Interconnectedness
- Modern organizations operate in complex and interconnected environments where risks are often interrelated and can have cascading effects across multiple areas. Identifying and assessing these interconnected risks can be challenging, especially considering potential domino effects.
- The complexity of global supply chains, emerging technologies, regulatory requirements, and geopolitical dynamics can complicate risk identification and assessment efforts, requiring organizations to adopt holistic approaches and leverage advanced analytical techniques.
- Uncertainty and Ambiguity
- Risks are inherently uncertain, and predicting their likelihood and impact with certainty is difficult, if not impossible. Uncertainty and ambiguity surrounding risks can make it challenging for organizations to assess their potential consequences accurately.
- Rapidly changing business environments, disruptive technologies, and unforeseen events such as natural disasters or pandemics can exacerbate uncertainty and create difficulties in risk identification and assessment.
- Resource Constraints
- Limited resources, including time, budget, and expertise, can pose significant challenges to effective risk identification and assessment. Organizations may lack the resources to conduct comprehensive risk assessments, leading to incomplete or inadequate risk profiles.
- Resource constraints may also limit the organization’s ability to invest in advanced risk assessment tools, training programs, or external expertise, hindering its ability to manage risks proactively.
- Resistance to Change
- Implementing a robust risk management process often requires organizational changes, including cultural shifts, process enhancements, and resource reallocation. Resistance to change from organizational stakeholders can impede efforts to improve risk identification and assessment.
- Resistance may stem from a lack of understanding of the benefits of risk management, fear of accountability, reluctance to adopt new methodologies or technologies, or competing priorities within the organization.
Addressing these common risk identification and assessment challenges requires a proactive and systematic approach, including
- enhancing data collection and analysis capabilities,
- fostering a culture of risk awareness and transparency,
- leveraging technology and analytics for better risk insights,
- and allocating adequate resources to support risk management initiatives.
By overcoming these challenges, organizations can strengthen their risk management processes and enhance their ability to effectively identify, assess, and respond to risks.
Internal Audit in Action
Background
Logistical Considerations, a leading logistics and transportation company, plans to expand its operations into several new emerging markets. Aware of the complexities and uncertainties involved in such an expansion, the company recognizes the need for a thorough risk identification and assessment process.
Challenge
The primary challenge for Logistical Considerations is to identify and assess the risks associated with entering new markets, including political, economic, cultural, and logistical risks. The company must understand these risks to make informed strategic decisions about its expansion.
Action Taken
The internal audit team leads the initiative, utilizing a combination of interviews with market experts, scenario analysis, and stress testing to uncover potential risks. They employ risk registers to systematically document and assess each risk, using qualitative and quantitative methods to evaluate risk impact and likelihood. A risk matrix is developed to prioritize risks based on their potential effect on the expansion strategy.
Outcome
The risk identification and assessment processes reveal several critical risks, including potential supply chain disruptions due to political instability in specific regions and challenges in adapting the business model to local market preferences. With this knowledge, Logistical Considerations develops targeted risk response strategies, such as establishing partnerships with local firms and diversifying its supply chain to mitigate these risks. This proactive approach allows Logistical Considerations to navigate the complexities of international expansion more effectively, positioning the company for successful growth in new markets.
Reflection
This scenario underscores the importance of a comprehensive risk identification and assessment process in supporting strategic business decisions, particularly in international expansion. Logistical Considerations’ methodical approach enabled the company to proactively uncover and address critical risks, illustrating how effective risk management can serve as a foundation for successful business growth and resilience in the face of uncertainty.
Key Takeaways
Let’s recap the concepts discussed in this section by reviewing these key takeaways:
- Proactive risk management starts with identifying potential threats that could derail operations or hinder the organization’s ability to achieve its objectives. Here’s where brainstorming sessions come in handy.
- Once potential risks are identified, it’s time to assess and prioritize them. SWOT analysis, a familiar strategic planning tool, can also be leveraged in risk management.
- Another crucial aspect of risk assessment is evaluating each risk’s likelihood and impact.
- Qualitative assessment relies on expert judgment and experience. Here, risks are assigned scores or ratings based on descriptive scales, like “low,” “medium,” or “high.”
- Quantitative assessment takes a more data-driven approach.
- While risk management offers many benefits, it has its challenges.
- One of the primary hurdles is comprehensive and accurate data.
- With sufficient historical information and in-depth data analysis, it can be easier to identify emerging risks or accurately assess the potential impact of known threats.
- Limited resources, including time, budget, and expertise, can pose significant challenges. Furthermore, uncertainty and ambiguity are inherent aspects of risk.
- Predicting the likelihood and impact of future events with absolute certainty is impossible.
- Rapidly changing business environments, unforeseen disruptions, and unexpected events can exacerbate this uncertainty and make risk assessment a continuous process of adaptation and refinement.
Knowledge Check
Review Questions
- What is one of the primary challenges in risk identification and assessment?
- How can subjectivity and bias affect risk identification and assessment?
- What makes assessing interconnected risks challenging?
- How does uncertainty affect risk identification and assessment?
- What role do resource constraints play in risk identification and assessment?
Essay Questions
- Describe the role of scenario analysis and stress testing in risk identification and assessment. Please provide examples of how organizations can use these techniques to enhance their risk management strategies.
- Discuss the challenges organizations may encounter when integrating internal and external data into their risk assessment processes. Provide strategies for overcoming these challenges and ensuring the effective use of data in risk management.
Mini Case Study
Brand Electronics Corporation is a global manufacturing company that produces electronic devices. As part of its risk management strategy, the company regularly conducts scenario analysis and stress testing to assess potential risks and their impact on the business. The risk management team recently identified a scenario involving a global supply chain disruption due to a natural disaster, such as a major earthquake in a critical manufacturing region.
The team conducted a stress test to evaluate the company’s resilience to such an event. They simulated the scenario using historical data on similar natural disasters and assessed the potential impact on production, supply chain logistics, revenue, and profitability.
During the stress test, the team discovered several vulnerabilities, including:
- Reliance on Single Suppliers: Brand Electronics relies heavily on a few suppliers for critical components, increasing the risk of supply chain disruptions in the event of a natural disaster affecting those suppliers’ operations.
- Lack of Contingency Plans: The company needed robust contingency plans to address supply chain disruptions caused by natural disasters. No alternative sourcing options were identified and communicated to the primary and secondary vendors.
- Impact on Financial Performance: The stress test revealed that a supply chain disruption could have a significant negative impact on the company’s financial performance, including lower revenue, increased costs, and reduced profitability.
Required: You are the lead of the risk management team. Work with your team to develop a set of recommendations to mitigate the identified risks.
The process of finding, recognizing, and recording risks that could potentially impact the achievement of objectives.
The overall process of identifying, analyzing, and evaluating potential risks that could impact an organization's ability to achieve its objectives.
Tools used to document all identified risks, along with their severity, potential impacts, and actions to manage them.
The system by which organizations are directed and controlled, involving the relationships among the board, management, shareholders, and other stakeholders.
Strategies and procedures for dealing with unexpected and disruptive events, ensuring effective communication and decision-making to protect an organization's interests.
Methodology involving repetitive cycles of planning, execution, and evaluation, allowing for incremental improvements, feedback incorporation, and adaptation to evolving requirements or conditions.