| Total visitors | 11 -54% | 13 less than previous period |
|---|---|---|
| Total pageviews | 1,021 -60% | 1,535 less than previous period |
| Realtime pageviews | 0 | pageviews in the last hour |
| # | Pages | Visitors | Pageviews |
|---|---|---|---|
| 1 | Cover | 38 | 57 |
| 2 | 1.2 The Global Value Chain | 13 | 36 |
| 3 | Acknowledgements | 24 | 31 |
| 4 | 3.1 What is Culture | 9 | 22 |
| 5 | 6.1 International Entry Modes | 11 | 21 |
| 6 | 1.1 Defining Global Marketing | 12 | 20 |
| 7 | 5.6 Competition, Strategy, and Competitive Advantage | 7 | 20 |
| 8 | 3.2 Describing Culture: Hofstede | 9 | 18 |
| 9 | 2.1 The Economic Environment | 5 | 18 |
| 10 | 2.3 Political Risk | 8 | 18 |
| 11 | 5.3 A Firm’s External Macro Environment: PESTEL | 4 | 18 |
| 12 | 1.4 Stages in Global Marketing | 9 | 17 |
| 13 | 5.5 The Internal Environment | 6 | 17 |
| 14 | 4.5 Global Market Segmentation | 8 | 16 |
| 15 | 7.1 Overview of Products | 6 | 16 |
| 16 | 5.4 A Firm’s Micro Environment: Porter’s Five Forces | 6 | 16 |
| 17 | 4.1 Measuring Market Attractiveness | 4 | 15 |
| 18 | 1.3 The Motivation for Global Marketing | 9 | 14 |
| 19 | 1.6 The Globalization Debate | 6 | 14 |
| 20 | 4.6 Using Demographics to Guide Global Marketing Strategy | 4 | 14 |
| # | Referrers | Visitors | Pageviews |
|---|---|---|---|
| 1 | connect.openathens.net | 1 | 12 |
| 2 | fanshaweonline.ca | 1 | 1 |