| Total visitors | 28 +367% | 22 more than previous period |
|---|---|---|
| Total pageviews | 2,530 +615% | 2,176 more than previous period |
| Realtime pageviews | 0 | pageviews in the last hour |
| # | Pages | Visitors | Pageviews |
|---|---|---|---|
| 1 | Cover | 58 | 117 |
| 2 | 5.9 Key Terms | 7 | 117 |
| 3 | 1.1 Defining Global Marketing | 20 | 71 |
| 4 | 5.3 A Firm’s External Macro Environment: PESTEL | 12 | 56 |
| 5 | 9.7 Key Terms | 5 | 52 |
| 6 | 13.11 Key Terms | 2 | 52 |
| 7 | 1.9 Key Terms | 8 | 51 |
| 8 | 3.8 Key Terms | 7 | 50 |
| 9 | 1.2 The Global Value Chain | 20 | 47 |
| 10 | 5.4 A Firm’s Micro Environment: Porter’s Five Forces | 12 | 44 |
| 11 | 7.8 Key Terms | 7 | 40 |
| 12 | Acknowledgements | 26 | 39 |
| 13 | 5.2 Using SWOT for Strategic Analysis | 12 | 37 |
| 14 | 5.6 Competition, Strategy, and Competitive Advantage | 8 | 35 |
| 15 | 5.5 The Internal Environment | 9 | 34 |
| 16 | 12.9 Key Terms | 4 | 34 |
| 17 | 3.2 Describing Culture: Hofstede | 13 | 33 |
| 18 | 14.9 Key Terms | 2 | 33 |
| 19 | 5.1 Gaining Advantages by Understanding the Competitive Environment | 13 | 30 |
| 20 | 4.9 Key Terms | 6 | 30 |
| # | Referrers | Visitors | Pageviews |
|---|---|---|---|
| 1 | connect.openathens.net | 5 | 13 |