| Total visitors | 32 +1,500% | 30 more than previous period |
|---|---|---|
| Total pageviews | 2,416 +677% | 2,105 more than previous period |
| Realtime pageviews | 0 | pageviews in the last hour |
| # | Pages | Visitors | Pageviews |
|---|---|---|---|
| 1 | Cover | 59 | 117 |
| 2 | 5.9 Key Terms | 6 | 116 |
| 3 | 1.1 Defining Global Marketing | 21 | 72 |
| 4 | 5.3 A Firm’s External Macro Environment: PESTEL | 12 | 56 |
| 5 | 9.7 Key Terms | 5 | 52 |
| 6 | 13.11 Key Terms | 2 | 52 |
| 7 | 1.9 Key Terms | 8 | 51 |
| 8 | 3.8 Key Terms | 6 | 49 |
| 9 | 1.2 The Global Value Chain | 20 | 47 |
| 10 | 5.4 A Firm’s Micro Environment: Porter’s Five Forces | 11 | 43 |
| 11 | 7.8 Key Terms | 5 | 37 |
| 12 | 5.2 Using SWOT for Strategic Analysis | 11 | 34 |
| 13 | 12.9 Key Terms | 4 | 34 |
| 14 | 3.2 Describing Culture: Hofstede | 13 | 33 |
| 15 | 5.5 The Internal Environment | 8 | 33 |
| 16 | 5.6 Competition, Strategy, and Competitive Advantage | 7 | 33 |
| 17 | 14.9 Key Terms | 2 | 33 |
| 18 | Acknowledgements | 22 | 32 |
| 19 | 5.1 Gaining Advantages by Understanding the Competitive Environment | 12 | 29 |
| 20 | 4.9 Key Terms | 5 | 29 |
| # | Referrers | Visitors | Pageviews |
|---|---|---|---|
| 1 | connect.openathens.net | 6 | 14 |