Koko Analytics

May 28, 2022 — June 25, 2022

#	Pages	Visitors	Pageviews
1	Cover	57	127
2	5.9 Key Terms	6	116
3	1.1 Defining Global Marketing	21	81
4	1.2 The Global Value Chain	21	57
5	5.3 A Firm’s External Macro Environment: PESTEL	11	55
6	9.7 Key Terms	5	52
7	13.11 Key Terms	2	52
8	1.9 Key Terms	8	51
9	3.8 Key Terms	5	47
10	5.4 A Firm’s Micro Environment: Porter’s Five Forces	10	42
11	7.8 Key Terms	5	37
12	12.9 Key Terms	4	34
13	1.4 Stages in Global Marketing	14	33
14	1.5 Challenges of Global Marketing	15	33
15	1.6 The Globalization Debate	15	33
16	5.2 Using SWOT for Strategic Analysis	10	33
17	5.5 The Internal Environment	8	33
18	5.6 Competition, Strategy, and Competitive Advantage	7	33
19	14.9 Key Terms	2	33
20	3.2 Describing Culture: Hofstede	13	32

#	Referrers	Visitors	Pageviews
1	connect.openathens.net	6	14