| Total visitors | 21 +2,000% | 20 more than previous period |
|---|---|---|
| Total pageviews | 1,027 +3,323% | 997 more than previous period |
| Realtime pageviews | 0 | pageviews in the last hour |
| # | Pages | Visitors | Pageviews |
|---|---|---|---|
| 1 | Cover | 39 | 106 |
| 2 | 1.1 Defining Global Marketing | 16 | 80 |
| 3 | 1.2 The Global Value Chain | 14 | 40 |
| 4 | 1.0 Introduction | 12 | 32 |
| 5 | Acknowledgements | 9 | 25 |
| 6 | 1.5 Challenges of Global Marketing | 10 | 23 |
| 7 | 1.3 The Motivation for Global Marketing | 11 | 22 |
| 8 | Chapter 1: Introduction to Global Marketing | 8 | 21 |
| 9 | 1.4 Stages in Global Marketing | 9 | 21 |
| 10 | 5.3 A Firm’s External Macro Environment: PESTEL | 7 | 20 |
| 11 | 5.3 The General Environment (PESTEL) | 7 | 17 |
| 12 | 1.6 The Globalization Debate | 9 | 16 |
| 13 | 1.7 Standardization and Customization | 5 | 16 |
| 14 | 5.2 Using SWOT for Strategic Analysis | 6 | 15 |
| 15 | 5.4 A Firm’s Micro Environment: Porter’s Five Forces | 5 | 15 |
| 16 | 3.3 Describing Culture: Hall | 9 | 15 |
| 17 | 3.5 The Social and Cultural Environment | 6 | 13 |
| 18 | 3.2 Describing Culture: Hofstede | 8 | 13 |
| 19 | 4.1 Measuring Market Attractiveness | 9 | 12 |
| 20 | 5.0 Introduction | 5 | 12 |
| # | Referrers | Visitors | Pageviews |
|---|---|---|---|
| 1 | connect.openathens.net | 3 | 10 |